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To Make a Change in Your Life or Career, Start with Small, Daily Steps


DAVENPORT, Iowa – (September 24, 2013) – Today, people across the country are making plans to improve their lives and build a better future. Some are considering how they might make a difference and change the world.  Turning those plans into reality can be a daunting task, and for many the idea of moving to a new career, to a new way of doing business, or into a new routine of living can be overwhelming. Experts agree that taking small, consistent and disciplined steps is a crucial part of the equation, and that personal development and real change can occur only if its pursuit is integrated into our already-busy lives.
To show just how easy it can be to create the change we desire, Kaplan University, a leader in higher education innovation, has launched a new national program called the “21-Day Change Challenge.” The challenge asks participants to take one small action step each day – and to share their accomplishments across social media channels using the hashtag #StartAChange – The 21-Day Change Challenge aims to prove that making a difference in the world, and getting to a new place in life, requires just a small amount of time and effort every day.
The idea behind the program is simple. First, the challenge asks people to think about all of the new things they might try on any given day. A new activity might be as simple as talking to a new neighbor, as important as donating blood for the first time, or as long-lasting and committed as agreeing to start mentoring a young person in the community. 
Each day, people across the country carry out their routines. They fall into habits and find it hard to seek a new path. The 21-Day Change Challenge asks us how to make a difference daily, and how to make a change in our lives, careers and attitudes. Finally, the program asks participants to take action.
Participants are encouraged to use social media to get the word out about their daily accomplishments. On Facebook, Twitter and Vine, participants can let the world know their plans for change, and what new steps they have taken each day. For additional encouragement and entertainment, participants earn achievements as they go, automatically unlocking badges every step of the way, such as by joining the challenge, sharing their first tweet, Facebook post or pin on Pinterest, and completing the 21 days.
About Kaplan University
Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission ( and is a member of the North Central Association of Colleges and Schools. Kaplan University serves approximately 46,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and Florida.
Kaplan University is part of Kaplan Higher Education Group and Kaplan, Inc., a leading international provider of educational and career services for individuals, schools and businesses. Kaplan, Inc. serves approximately 62,000 students online and through approximately 70 campus-based schools across the United States. Kaplan’s higher education schools offer a spectrum of academic opportunities, from certificates and diplomas to graduate and professional degrees, including a juris doctor degree. Kaplan serves students of all ages through a wide array of offerings including higher education, test preparation, professional training and programs for kids in grades K-12. Kaplan, Inc., is a subsidiary of The Washington Post Company and its largest division. For more information, visit


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 21-Day Challenge

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