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UFC Taps Bent Pixels For YOUTUBE Rights Management

UFC, World’s Leading Mixed Martial Arts Organization, Among Biggest Content Creators on YouTube


NewMediaWire via WebWire

Las Vegas, NV - (NewMediaWire) - September 23, 2013 - Bent Pixels announced an agreement with the Ultimate Fighting Championship (UFC), one of the biggest content creators on YouTube, to assist with content rights management. Bent Pixels will effectively monitor the high volume of new UFC video content being uploaded to YouTube on a daily basis to help address copyright infringement issues. 

“According to our Statfire forecast, the UFC is approaching its 500 million video view milestone on YouTube.  Our goal is to provide strategic insight to help the UFC identify what video content fans like and want more of on YouTube while also monitoring what branded content is being altered,” said Marty Cordova, Bent Pixels COO. “We will also assist the UFC with identifying unauthorized video uses on YouTube.”

Specifically, Bent Pixels helps brands with rights management, data and monetization tools including:

  • Day to day management of YouTube’s Content ID solution;
  • Pioneering Video Identification Monitoring (VIM) software that seeks out Fan-Generated Content (FGC) while simultaneously reclaiming it for the owner;
  • Identification of proprietary content  off  YouTube, including Facebook, Vimeo, DailyMotion, LiveLeak and thousands of others, so brands know how their content is proliferating; and
  • Support in setting up YouTube channels and networks, leveraging Bent Pixels’ status as a Certified YouTube MCN (multi-channel network).

Cordova explains, “Content owners are struggling to understand where their content is being copied and just how much revenue and control is being lost in the dynamic online video arena.  We help them stay ahead of the game.”


Bent Pixels helps leading brands protect their creative property and grow their channels on YouTube so they earn the most from their online video content. Our core technology finds, monetizes and protects copyrighted video content anywhere online. We also help brands understand what fans want to see, with real-time earnings and performance reports plus intel from Statfire, the largest online statistical database of YouTube channels available.  As a Certified YouTube MCN, Bent Pixels works with some of the world’s leading brands including UFC, Funimation, MNET, SeaWorld Parks & Entertainment, Ooyala, College Humor, Shaq Entertainment, Joe Rogan, Kevin Hart, America’s Funniest Home Videos (AFV) and others, generating 5 billion annual views from an audience of over 10 million monthly unique viewers. Headquartered in Las Vegas, Bent Pixels operates worldwide through teams and offices in Los Angeles, Oslo, Atlanta and New York.

Twitter: @bentpixels

Source: Bent Pixels


 Mixed Martial Arts
 Bent Pixels

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