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Kaplan University Draws from Personal Legacy of Change to Inspire Others


21-Day Change Challenge Encourages People to Confront the Status Quo
DAVENPORT, Iowa – (September 19, 2013) – Today, people across the country are planning to make a change to improve their lives and build a better future. Kaplan University, a leader in higher education innovation, unveiled its 21-Day Change Challenge, designed to inspire positive change in the lives, careers and communities of individuals by asking them to commit to one small action step each day. The initiative plays into Kaplan University’s enduring legacy of innovation and improvement, demonstrating that steady, consistent changes, no matter how minor, often lead to major transformations and make a difference.
The 21-Day Change Challenge is part of Kaplan’s broader marketing campaign to promote the importance of education in career and personal development. Launched in August 2013, the campaign illustrates the value of lifelong learning and Kaplan’s approach to education, which emphasizes the need to stay current and relevant in today’s competitive workplace. By means of the campaign, Kaplan’s goal is to serve as a partner in change, and in the process create a support system for those aspiring to reach their educational and career goals.
“The 21-Day Change Challenge is our way of sparking a wave of activity and dialogue nationwide about the importance of personal, professional and community-based change and growth,” said Kaplan University Dean Sara Sander.  “Going back to school, for example, can change a person’s life for good at any age, and this powerful and dramatic change can occur in small and easy steps. Today, online learning and innovative career development tools mean that we can transform our world, while meeting the busy demands of work and family.”
Join the Change Challenge, One Step at a Time
After visiting Kaplan University’s Change website to join the challenge, participants are asked to undertake one small activity each day, for 21 days, across different areas of their lives:

  • In their personal lives, for example, participants may try a new food; go with a friend to a cooking class for the first time; or make amends with someone they once knew. 
  • In their professional lives, they may ask a respected co-worker to be a career advisor; arrive at work 15 minutes early; seek out a new career; or volunteer to spearhead a new project. 
  • For their communities, they can carpool with someone from work; give back by donating canned goods to a local food drive; or try to make a social change by finding a non-profit organization that they care about and call to volunteer their time. 

As part of the challenge, participants are also encouraged to share their daily stories, their overall goals for lifelong self-improvement and how they are making a difference through written and video submissions to the Kaplan University Facebook page, and across a variety of social media channels, including Twitter and Vine, using the hashtag #StartAChange. For additional encouragement and entertainment, participants earn achievements as they go, automatically unlocking badges every step of the way, such as by joining the challenge, sharing their first tweet, Facebook post or pin on Pinterest, and completing the 21 days.
About Kaplan University
Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission ( and is a member of the North Central Association of Colleges and Schools. Kaplan University serves approximately 46,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and Florida.
Kaplan University is part of Kaplan Higher Education Group and Kaplan, Inc., a leading international provider of educational and career services for individuals, schools and businesses. Kaplan, Inc. serves approximately 62,000 students online and through approximately 70 campus-based schools across the United States. Kaplan’s higher education schools offer a spectrum of academic opportunities, from certificates and diplomas to graduate and professional degrees, including a juris doctor degree. Kaplan serves students of all ages through a wide array of offerings including higher education, test preparation, professional training and programs for kids in grades K-12. Kaplan, Inc., is a subsidiary of The Washington Post Company and its largest division. For more information, visit


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