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New Webinar: How to Create Your Own YouTube Channel and Online Video Presence That Builds Brand, Media Coverage and Sales


Bulldog Reporter’s PR University Presents a New Master Class Webinar with Media Expert TJ Walker, CEO, Media Training Worldwide
Oakland, CA - (NewMediaWire) - September 16, 2013 -  PR professionals looking to boost SEO, social media reach and mainstream media coverage will learn how to do so with a YouTube channel and online videos in a new 90-minute webinar by PR University. The event features a presenter who will demystify the tools PR needs—and expose camera, software and set secrets to create a virtual digital TV network quickly and inexpensively.

PR pros who attend How to Create Your Own YouTube Channel and Online Video Presence That Builds Brand, Media Coverage and Sales will discover how to use videos to earn media attention as a trusted source and become a popular subject matter expert (SME)—and reach more U.S. adults aged 18-34 than any cable network.

This PR University webinar takes place on Thursday, September 26, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

TJ Walker, CEO, Media Training Worldwide

What PR pros will learn:
•Why top YouTube channels enjoy millions of subscribers—and how to be part of the boom

•How YouTube channels work—including new features and functions

•Planning & Strategy: How to devise a “network editorial focus” that will match a brand and help to achieve measurable goals

•Getting Started: How to set up a YouTube channel, from creating an account to establishing a strong visual brand

•Tech and Tools: Recommended cameras (you’ll be surprised!), microphones, backdrops and editing software

•Topics and Writing: How to select timely topics sure to drive traffic and viewers—plus how to script video posts quickly

•SEO Tactics: How to select the best keywords to reach more of a brand’s intended audience—plus quick tagging tips

•Professional Videography Tips: How to look your very best on camera, plus how to frame and shoot compelling shots

•Smart ways to attract viewers and engage subscribers on a YouTube channel

•Social media sharing and distribution techniques for promoting video content to other channels, sites and venues

•Recognition & Reach: How PR can use a YouTube channel to elevate organizational status, value and budget

•Measurement Tips: How to track and show return for a YouTube video and news channel

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per yearwith extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the  conference home page  or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.


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