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Nike Goes Behind the Scenes with "England Matters" Video Series


First episode features Daniel Sturridge and Alex Oxlade-Chamberlain as they strive to be part of next summer’s tournament in Brasil.

Nike has launched “England Matters” — a series of films that go behind the scenes with players from the senior international England football squad — ahead of this week’s match against Scotland at Wembley. The films provide insight into the lives of players and their desire to represent England in Brasil next year.

The first episode centers around Daniel Sturridge and Alex Oxlade-Chamberlain, with a combination of interviews, squad time and match footage captured during the recent international friendly fixtures against the Republic of Ireland and Brasil, in which both players excelled. In the episode, both players speak passionately about thier childhood dreams of representing England, their attitudes towards learning and improving under manager Roy Hodgson, and their hopes of qualifying for next year’s tournament in Brasil.

Sturridge, who made his first England start in the 1-1 draw with the Republic of Ireland and created the equalizing goal, is clear on the need to work hard to earn a regular place in the side:

“For now I’m a work in progress, I understand I’m not a complete player and I’m gladly doing the work because I understand I need to improve. The manager gives you negatives and positives, which is what you need – you need the truth.”

“You have to love the pressure, you have to want the pressure, you have to understand that to be successful you have to deal with it, you have to embrace it. You never know what the future holds but I’m looking forward to hopefully being on that plane,” he added.

The team traveled to Brasil, where Oxlade-Chamberlain made his mark from the bench with a stunning volley in England’s 2-2 draw at the Maracana, but the young player is keeping his feet on the ground.

“In any walk of life, never mind football, you’ve always got to be appreciative of the opportunities you get,“ said Oxlade-Chamberlain. ”You’ve always got to have self-belief, but you can never let that self-belief be overtaken with too much arrogance because you’ve got to realize that anyone can take your place at any moment.”

When asked about Brasil, Oxlade-Chamberlain said, “It’s an amazing country, especially Rio – the city’s unbelievable. I’ve seen people playing in the street, they’re very experimental with a lot of flair, and it does make you want to try stuff. They’re just doing it for a laugh but their tricks and their skills are probably a lot better than a lot of professional footballers.”

“Everyone was saying ’We need to get back here next year.’ Imagine this time 100, to see how passionate everyone it and how busy it’s going to be. It’s definitely something we’re all striving for,” Oxlade-Chamberlain added.

The next episode of “England Matters” follows teammates Danny Welbeck and Tom Cleverley as they chart their journey from youth players at Manchester United to representing their country on the national team.


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