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Creative Announces ZEN™ Neeon 2 - The Sleek New MP3 Player for Music, Photos and Video


Compact and Stylish, ZEN Neeon 2 Features a New Colour Screen for Photos and Video and Empowers Consumers to Truly Express Themselves with New Changeable Creative Stik-On™ Decorative Skins

SINGAPORE - August 2, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced the new ZEN™ Neeon 2, a sleek MP3 player that lets users have their music, photos, video and FM radio at their fingertips. Slim and compact, the elegant ZEN Neeon 2 also allows fashionable MP3 users to express themselves by personalising their players through the application of a wide range of Creative Stik-On™ skins that reflect their personalities, lifestyle and mood.

Measuring just 81mm x 42mm x 12.5mm and weighing only 50g, this miniature wonder packs in a full range of features that include either 4GB, 2GB or 1GB of storage capacities, built-in FM tuner, voice recorder, line in recording and a 1.5" colour display for users to view both photos and videos.

The ZEN Neeon 2, with an elegant black piano surface finish, comes in 5 unique brushed-metal backplate colours. Launching together with the player are new selections of Creative Stik-On skins, each set featuring 4 characters that represent different music genres. Each product comes with a free Creative Stik-On skin as well. These fun and funky Creative Stik-On skins allow users to embellish, personify and more importantly express themselves through their digital music players.

“Following the success of our very popular ZEN Neeon, we designed the ZEN Neeon 2 with the aim to offer users even more functions and customisability. Savvy users can now carry all their music, photos and videos in one ultra lightweight player wherever they go. Furthermore, trendy users can make bold fashion statements by mixing and matching the 5 new beautiful brushed metal backplate colours with the ever popular Creative Stik-On skins. There is no limitation to how users can express themselves through this versatile beauty.” said Joseph Liow, Vice President of Creative Technology Ltd and General Manager of Creative Labs Asia.

Lightweight yet powerful, the ZEN Neeon 2 will be the ideal solution for consumers seeking a music player that dares to be different.

Key Features of the Creative ZEN Neeon 2

* Slim & Compact - measures just 81mm x 42mm x 12.5mm,
* Weighs only 50g (with battery),
* 1.5" colour display to view both photos and videos,
* Integrated FM radio
* Built in microphone for voice recording,
* Up to 20 hours of continuous audio playback or up to 8 hours of continuous video
* Direct line-in recording, which enables users to record directly from other audio
sources such as CD/DVD players, turntables, and cassette tape players,
* Easy drag-and-drop of music files between PC and player,
* No additional software installation is needed, except for Windows 98SE users.
Drivers are included,
* 5 unique brushed-metal backplate colours to cater to every mood.

Accessories Available

Creative Stik-On Skins
The Creative Stik-On skin is a fun way to let ZEN Neeon 2 users personalise their music players to suit their diverse individual lifestyles and preferences. Four brand new sets of Creative Stik-On skin designs will initially be available to all ZEN Neeon 2 users. Each set contains 4 fun and funky animated characters that represent different music genres, namely Hip-Hop, Punk Rock, J-Pop, and Classical.

Companion Speakers
ZEN Neeon 2 MP3 users can pair up their music players with the latest Creative speakers to enjoy a superior audio experience. The latest pocket-sized Creative PoPz speakers (available in 4 dazzling colours) would be a really fun way to pump up the volume on the go. Without any use of batteries, the Creative PoPz speakers deliver unbelievable pristine sound quality to suit a mobile lifestyle. Another excellent solution would be the Creative I-Trigue L3800 2.1 speakers.

The ergonomically-designed Creative ZEN Aurvana in-ear earphones that offer pristine and transparent audio effects while blocking up to 90% of ambient noises would be an ideal companion for ZEN Neeon 2 users. Alternatively, the Creative EP-480 earphones (available in 5 matching colours to ZEN Neeon 2) would also be a good companion for high quality listening experience.

The bundled Creative Media Explorer is a user friendly software suite that comes complete with full audio ripping and organisational functionality, delivered via an easy interface for users to find, play and manage their personal music collection.

Pricing and Availability
The Creative ZEN Neeon 2 will be available in August at a suggested retail price of S$199.00 for the 1GB model and S$269.00 for the 2GB model (available in black, silver, pink, blue and light orange colours for both models). The S$309.00 for the 4GB model in either black or silver colour will be available at a later date. The standard package includes the ZEN Neeon 2 Music Player, High-Fidelity Earphones, USB 2.0 Cable, Line-In Cable, Pouch, Neck-Strap, Quick Start Guide, Installation CD, and one decorative Creative Stik-On skin. Please check out for more product information.

Creative Stik-On Skins
Additional Creative Stik-On skins will be available at S$15.90 per pack. The brand new attractive designs will give ZEN Neeon 2 owners plenty of reasons to match their personalities and music preferences.

Win Creative ZEN Neeon 2 MP3 Players at Creative Website
Readers may also wish to check out the Creative “Find Your Music a Mate” game website at and find out how they can participate in the online game to win exciting prizes including ZEN Neeon 2 MP3 players!

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.


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