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Microbusiness Owners Taking Calls in Toilets

And still losing more than £3,300 a year through missed calls alone


70% of microbusiness owners admit to haven taken a business call in the toilet to avoid missing out on new business, according to research released today. 18% also say that they have taken a business call at a funeral, and 13% at a wedding.
The research was commissioned by Penelope, a call handling solution for small businesses, part of Moneypenny, the UK’s leading telephone answering service. It asked 2,000 microbusiness owners about their phone habits.

Small business respondents outlined that:
·        They receive upwards of 20 calls a day
·        9% of calls are new business enquiries  
·        They miss approximately seven calls a day
·        A new business lead is worth on average £102

These results demonstrate that microbusinesses are losing over £3,300 a year each through missed new business calls.
Ed Reeves, co-founder of Penelope and Moneypenny comments: “Today’s findings outline why microbusiness owners are going to such extreme lengths to avoid missing business calls. Put bluntly, a missed call is missed business.
“When it comes to attracting and winning business, responsiveness is everything. A consumer is unlikely to chase a business to buy something from them; it’s far more likely that they will simply call someone else.  There are a number of ways that a microbusiness can mitigate against missing these calls – which also means that they can go to the toilet in peace!”
About Penelope
Penelope is everything a small business needs to handle its calls - a virtual receptionist service (, clever call distribution, an award-winning answering service and all the features of a complete phone system, only better. It’s big technology, in your pocket.
Penelope is part of Moneypenny, the UK’s leading telephone answering service. For more information on call filtering please see:


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