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Skyteam Hits Social Media


WEBWIRE

SkyTeam is aware of the increasing importance of social media, and therefore the alliance is investing in the area to further consolidate its presence in this popular media.

SkyTeam is the No. 1 alliance on Facebook with more than 230,000 fans. On top of interacting with followers and posting news and albums about member airlines, SkyTeam’s Facebook page features great apps such as SkyTips - an interactive campaign featuring famous high-flyers from around the globe that have teamed up with SkyTeam at some of the world’s largest airports to film short, how-to videos, packed with tips and advice. The SkyTips campaign also invites fans to post their own airport travel tips, for a chance to win a different prize each month. Winners are decided by the number of votes each tip receives.


Another great app available on the SkyTeam Facebook page is the 1,000 Destinations Challenge, which gives globetrotters 30 seconds to correctly guess a series of three-letter airport codes from SkyTeam’s worldwide network. Scores can then be posted on competitors’ walls, to invite their friends to see if they can do better.


SkyTeam has also re-launched its page on LinkedIn, giving it a solid presence on this platform to better reach a more corporate audience. SkyTeam’s LinkedIn page encourages interaction among followers and provides information about services relevant to this audience, such as SkyPriority, Global Meetings and Frequent Flyer Benefits, among others.


Last but not least, SkyTeam is also very active in SinaWeibo, the leading social platform in China. Here followers can find a host of useful travel hints and information about the alliance and its destinations, on top of engaging discussions with followers.


Why not become a part of SkyTeam’s social media communities by joining our Facebook (www.skyteam.com/facebook), LinkedIn (www.linkedin.com/skyteam) and SinaWeibo (weibo.com/skyteaminchina) pages?



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