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Spanish Language Shock Creates Million-Dollar Opportunities


DANVILLE, IL, March 14, 2005 -- When was the last time you dialed the phone and heard a recording that didn’t include a Spanish language option like “Para español, oprima el dos”? Perhaps you’ve gone to your local Wal-Mart and were surprised to see a Mexican aisle dedicated not only to food but also to piñatas, Latin American antacids, and yes, even greeting cards in español. You may have asked yourself the only Spanish question you know, namely, “¿Qué pasa?” Good question. What is happening?

According to foreign language expert Mark Frobose,’s bestselling author of the foreign language instructional “Behind the Wheel” CD series in Spanish, French, Italian, German, Portuguese, Chinese, Japanese and Arabic, these and other indications of a foreign culture are but the tip of the enchilada when it comes to the massive change Spanish-speaking immigrants, both legal and illegal, are bringing to the shores of the United States.

“Spanish language shock right here in America is creating confusion, interest, and million-dollar opportunities every day,” says Frobose. “Let’s face it. Knowing Spanish gives you the edge over the competition.”

According to Frobose, who has recently appeared as a guest expert on FOX 5-TV in New York, “The challenges are overwhelming, and the opportunities are staggering.”

“The challenge is how to assimilate millions upon millions of Spanish speakers into the mainstream of American culture,” states Frobose, whose website offers free audio lessons in Spanish. “The opportunities lie in the areas where supply meets the new demand - namely, catering to this huge and largely Spanish-speaking group and supplying them with what they want and need in their own language.”

Linguistically, the United States is being impacted strongly by the Spanish language and the needs of those who speak it. Ironically, as Spanish-speaking immigrants slowly struggle to learn English, Americans themselves are now learning to speak Spanish in record numbers. According to Frobose, author of “Conversational Spanish in Nothing Flat”: “Many Americans are learning to speak Spanish because they wish to profit from the opportunities this huge influx of immigrants brings to us. Many businesspeople realize that the best language of any business is the language of the client - and that many of these clients now speak Spanish.”

Frobose goes on to say that most successful businesses realize that even a fundamental knowledge of the client’s language can spell the difference between success and failure in any marketing or customer relations endeavor. “We all shudder as we remember the Chevy Nova being unsuccessfully marketed in Latin America,” says Frobose. “Small wonder. In Spanish, ’No va’ means ’It doesn’t go.’”

Mark Frobose is a popular radio and TV guest and language expert whose foreign language courses can be purchased online at and at Free audio language lessons and language learning tips are also available at


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