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Missguided Australia launches covetable ‘Sweet Deal’ collection

UK based online retailer Missguided set to launch its purse-friendly ‘Sweet Deal’ collection across all sites.


UK based online retailer Missguided set to launch its purse-friendly ‘Sweet Deal’ collection across all sites.
This season it’s a style setters chance to shine thanks to the latest offering from independent British fashion e-tailer Missguided on The Sweet Deal collection focuses on fashion basics at purse-friendly prices and includes a range of items from dresses and skirts top tops and leggings, allowing the most budget-conscious customers to snap up a great on-trend deal.
Prices start from AU $5.46  with customers able to save up to a whopping 50 per cent in comparison to the brand’s existing retail prices, adding a further dimension to Missguided’s already extensive, on-trend collection of clothing and accessories for fashion-conscious women.
Since launching in 2009, Missguided has firmly secured leading position in the fast fashion and online retail industry and the brand new Sweet Deal collection will further strengthen the company’s place as forerunner for trending yet affordable fashion both here in Australia, in its home country and in other global territories such as the United States and Europe.
Those looking to grab a bargain from the new collection will find it easy to navigate to as the Sweet Deal collection is planned to feature as a single defined category within the current drop-down menus. The items in the collection will additionally feature a new on-brand logo to further distinguish them from the mainline collections.
Nitin Passi, Founder and Chief Executive of Missguided said: “Missguided has always placed emphasis on delivering trends, but equally on delivering value and the launch of Sweet Deal makes clear our conscious effort to offer more value for our customers, in what is becoming a more competitive landscape. The demands of our customer are our enduring priority and we have responded to an on-going appetite for affordable fashion by considerably lowering prices on our key lines, meaning that Missguided will offer some of the best prices on the internet for fashion basics.
“This is just one of many initiatives Missguided is undertaking to increase its customer base and support our continued, aggressive growth.’’
Missguided Australia constantly aims to provide its valued customers with outstanding service and innovative fashion solutions. For 2013 the brand is focusing on expanding its collections and reaching out to a wider customer network with the help of mobile expansion and editorial-style campaigns, in addition to plans for further international development.


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