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Fresh Fashion Basics From $4.99

UK based online retailer Missguided, launch latest category innovation with ultra-affordable ‘sweet deal’ collection.


This month sees the launch of the Sweet Deal collection from ever growing independent fashion retailer Missguided. This all new innovative collection from Missguided offers budget conscious basics with competitive pricing, the collection includes Missguided USA Skirts, tops, leggings, dresses and more.
Since inception in 2009, Missguided has fast become the online destination for on trend, affordable fashion, both in the UK and the brand’s key global territories – the United States, Australia, and Europe. The launch of their Sweet Deal collection has further strengthened the brand’s positioning and cemented itself as a leader in fast, affordable fashion.
With prices from as little as $4.99 and key pieces coming in at up to 50% less than their already competitive price offering, this diverse  new collection adds another element to Missguided’s already covetable trend-driven fashion collection.
Nitin Passi, Founder and Chief Executive of Missguided comments: “ has always placed emphasis on delivering trends, but equally on delivering value and the launch of Sweet Deal makes clear our conscious effort to offer more value for our customers, in what is becoming a more competitive landscape. The demands of our customer are our enduring priority and we have responded to an ongoing appetite for affordable fashion by considerably lowering prices on our key lines, meaning that Missguided will offer some of the best prices on the internet for fashion basics…
He continues… This is just one of many initiatives Missguided is undertaking to increase its customer base and support our continued, aggressive growth.’’
Committed to providing a seamless customer experience, 2013 will see Missguided continue on its upward trajectory with an ever-evolving website offering, distinctive, multi-platform, editorial-style campaigns and mobile expansion, as well as an outlook for further international development.


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