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Fresh Fashion Basics From £2.99

Missguided to launch ultra-affordable ‘sweet deal’ collection in latest category innovation from UK based online retailer.


Thursday 4th July 2013 - This July, ever-growing independent British fashion business Missguided will launch Sweet Deal, an all-new, integrated fashion collection offering key Missguided branded basics – including Missguided  dresses, skirts,  Missguided tops, leggings and more with a new, budget-conscious, discounted pricing structure.
With prices starting from only £2.99 and items up to 50% less than the brand’s current retail prices, the diverse new range adds another sector to Missguided’s already extensive, trend-driven womenswear and accessories offering.
Since its launch in 2009, Missguided has rapidly cemented itself as a leader in fast fashion and online retail and this launch further strengthens the brand’s position as a leading online destination for relevant but affordable fashion in both the UK and the brand’s key global territories – the United States, Australia, and Europe.
Missguided will distinguish Sweet Deal from their mainline collections through the development of an easily accessible webpage platform and defined category within the brand’s drop-down menus. The launch will also use a distinct new on-brand logo.   
Nitin Passi, Founder and Chief Executive of Missguided comments: “Missguided has always placed emphasis on delivering trends, but equally on delivering value and the launch of Sweet Deal makes clear our conscious effort to offer more value for our customers, in what is becoming a more competitive landscape. The demands of our customer are our enduring priority and we have responded to an ongoing appetite for affordable fashion by considerably lowering prices on our key lines, meaning that Missguided will offer some of the best prices on the internet for fashion basics…
He continues… This is just one of many initiatives Missguided is undertaking to increase its customer base and support our continued, aggressive growth.’’
Missguided  is committed to unremitting innovation and providing a seamless customer experience.  For 2013 the brand continues on an upward trajectory with an ever-evolving domestic website offering, distinctive, multi-platform, editorial-style campaigns and mobile expansion plans, as well as an outlook for further international development.
About Missguided:
Missguided are one of the fastest growing online retailers of affordable fashion, from beautiful sheer blouses and knitwear to Missguided skater dresses, day dresses, playsuits and women’s swimwear. Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women’s clothing and dresses online for every single occasion.


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