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Vodafone 3G Broadband Now Available To Apple MacBooks And The Latest Generation Of Laptops


1 August 2006, Vodafone UK today announced that it will be launching the Vodafone Mobile Connect USB Modem, a new version of its 3G broadband data card designed especially for users of the latest generation of laptops, desktops and Apple MacBooks, later this year. The device, which will be available in the autumn, will allow customers to access Vodafone’s high speed 3G broadband service by simply plugging it into the USB slot on their computer.

Vodafone, which in June 2006 was the first network to launch high speed 3G broadband services in the UK, has launched the new device in response to the demand for 3G broadband from users of the latest generation of laptops. This is due to the fact that many newer laptops only have smaller ExpressCard rather than traditional PC card slots. The new Vodafone Mobile Connect USB Modem ensures that Vodafone customers are able to access 3G broadband services regardless of their choice of computer.

Customers using the Vodafone Mobile Connect USB Modem will be able to benefit from download speeds of around 1.4Mbps and upload speeds of up to 384 Kbps, across Vodafone’s growing 3G broadband footprint. Currently this is available in Greater London (within the M25), the West Midlands, Glasgow, Liverpool, Sheffield, Greater Manchester, Bristol and Tyneside, with plans to reach 75% of the UK population by summer 2007. The service is also available in a number of other countries worldwide (Austria, Australia, France, Germany, Portugal, Spain and Hong Kong). When outside of 3G broadband coverage, customers will automatically be able to access the web using Vodafone’s existing 3G and GPRS services.

John Lillistone, head of enterprise data services, Vodafone UK, commented: “The Vodafone Mobile Connect USB Modem is designed so that anyone, regardless of their choice of computer, can access high speed data while on the move. This will be of particular appeal to the large number of our small business customers that work in the creative industries, who have tended to prefer Apple computers or the latest design of laptops. It has been designed entirely around the needs of the customer, offering a simple ’plug and play’ set-up process - even the software installs itself from the modem, so that absolutely no knowledge of technology is required to get online in moments.”

Dale Vile, research director at Freeform Dynamics Ltd, adds: “3G data card users and those involved in HSDPA trials highlight the liberating nature of the ’open the lid and connect’ experience. All moves to make this available to a broader audience are welcome, and it is nice to see that the Mac community has not been forgotten as part of this. The ’plug and play’ convenience factor of self-installing USB modems is in keeping with the hassle-free nature of cellular connectivity, which will also appeal to many Windows users”.


Notes to Editors:

* Fair Usage Policy. If, in the reasonable opinion of Vodafone usage is excess of the 1Gb limit, Vodafone may ask the customer to moderate their usage. If they then fail to do so Vodafone reserves the right to move the customer on to another Vodafone Mobile Connect price plan and /or charge them for the excessive element of their usage. Persistent usage in excess of the limit may also result in suspension or termination of the customer’s service.

About Vodafone UK

Vodafone UK has 16.2 million customers and is part of the world’s largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 18 countries and offers great roaming value with Vodafone Passport. In June 2006 Vodafone UK was the first UK mobile network to launch a 3G broadband (HSDPA) service, available in London, Greater Manchester, Sheffield, Glasgow, Tyneside, the West Midlands, Bristol and Liverpool. For more information, please visit

About 3G broadband

3G broadband is an evolution of Vodafone’s 3G network that enables customers to download data at significantly improved rates initially offering the mobile transfer of data from the internet and intranet up to four times faster than current 3G speeds. Initially designed around the 1.8Mbps standard, customers will experience peak download speeds of around 1.4Mbps (with an average of 400 – 700Kbps across all coverage areas) and up to 384kbps upload speeds. It will deliver a high speed 3G broadband experience to customers who will initially be able to roam over Vodafone’s 3G broadband network in seven countries (Austria, Australia, France, Germany, Portugal, Spain and Hong Kong). More countries will be added as Vodafone’s 3G broadband footprint expands.

3G broadband also delivers greater capacity (three times that of current 3G levels) meaning that more people in the same location at the same time can benefit from a superior experience. In addition, 3G broadband offers reduced network latency, giving faster access to web-based content. As a result, customers will be able to work faster and download larger documents, such as Microsoft® PowerPoint® presentations and email attachments, more quickly.


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