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GE Capital Retail Bank and Baer’s Furniture Extend Consumer Credit Card Program


Private Label Credit Card Available at 15 Baer’s Furniture Florida Locations

STAMFORD, CONN. and POMPANO, FLA. — GE Capital Retail Bank and Baer’s Furniture today announced a multi-year extension of their private label consumer credit card program available through the home furnishings retailer’s 15 Florida retail locations. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will continue to manage the Baer’s relationship, which began in 2004.

“Offering attractive promotional financing offers for our customers has been an important part of our growth strategy and ability to help our customers fulfill their home design plans,” said Ira Baer, CFO for Baer’s Furniture. “We’re pleased to continue working with GE Capital and to benefit from their industry expertise and shared commitment to provide a great customer experience.”

Baer’s Furniture Stores feature a wide selection of living room, bedroom, dining room, home office, entertainment and outdoor furnishings, and offers customers complimentary interior decorating consultations with professional designers. The Baer’s Furniture Card is the company’s private label consumer credit card program in the U.S., providing extended terms and special financing promotions*. Customers can apply online or in-store. GE Capital provides its cardholders with a suite of digital tools to manage their accounts, including the online Consumer Center and mService, a mobile servicing platform available on iOS, Android, Blackberry and Windows devices.

“Baer’s has a loyal customer following and the credit card program has helped them build those long-term customer relationships,” said Darrell Owens, vice president, Home Furnishings, GE Capital’s Retail Finance business. “We’re proud to be part of their rich heritage and look forward to continue helping Baer’s build sales and foster customer loyalty.”

For 80 years, GE Capital has provided billions of dollars in consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company helps merchants build their businesses through consumer financing programs that drive business growth and customer satisfaction, and supports its clients with proprietary online technology, comprehensive training, and retail insights and analytics.

*Subject to credit approval.

About Baer’s Furniture
Founded in 1945, Baer’s Furniture is a family-owned company, featuring a wide selection of living room, bedroom, dining room, home office, entertainment, accent furniture, and mattresses. Professional designers provide complimentary home design and interior decorating consultations. With 15 showcases and two warehouses, the third-generation run business is known throughout South Florida for its lasting designs and premier home furnishings at a tremendous value. More information can be found at aand

About GE Capital’s Retail Finance business
GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with 80 years of experience in consumer financing. The business, with its lending entity GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. More information can be found at and

GE Capital is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at


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