Chem-Dry Experiences Dramatic 800% Surge in Customer Enquiries

A UK-wide Carpet and Upholstery cleaning and disaster restoration franchise network is bucking the trend in tough financial times thanks to a revamped and refreshed website.
 
One of the country’s leading suppliers of cleaning and restoration services, Chem-Dry, has experienced an 800 per cent rise in business enquiries compared to last year.  This results from a significant online redesign.
 
A new website was launched towards the end of 2012 and since then the company has been inundated with prospective new customers and clients – its conversion rate has also risen from one to six per cent.
 
In a time of austerity, people are looking to clean and repair rather than replace carpets and upholstery. Chem-Dry provides an efficient and affordable way of doing that.
 
The company changed the design and functionality of its website in order to better represent Chem-Dry professionals around the UK. Its aim was also to provide a more robust marketing tool.
 
Adrian Jolly, Director of Chem-Dry said: “We are delighted with how well the new website has gone down with our customers. It is cleaner, easier to use and people know exactly what they are getting.
 
“It is great to have such positivity at a time when people and businesses all over the UK are feeling financial pressures. We have many franchise owners up and down the country, each running their own mini business empire. A fresh, new website was exactly what was needed to tie them all together for the benefit of everyone.”
 
Chem-Dry offers a wide range of services beyond carpet cleaning. Available for both businesses and households, each Chem-Dry franchise holder will take care of and maintain carpets not only to maintain appearance but also to ensure their longevity.
 
Chem-Dry was established in the UK in 1987 in Yorkshire, and the company now has more than 100 operators servicing homes throughout the UK. It has grown to become the world’s leading carpet and upholstery cleaner and one of the UK’s leading disaster restoration companies.

Contact Information

Paul Longmire

Marketing Co-ordinator

Independent Group UK

(44) 1772 707 592

paul.longmire@iigroup.co.uk