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Rolls-Royce Motor Cars Opens Second Showroom In Taiwan


* New Taichung showroom to meet interest and demand for the brand in Central and Southern Taiwan
* Taiwan one of the few markets in the Asia Pacific region to operate more than one showroom
* Taichung showroom fully-compliant with global corporate identity standards with dedicated area for Rolls-Royce Provenance cars

Rolls-Royce Motor Cars is delighted to announce the opening of a new showroom in Taichung, the third largest city in Taiwan. This is the second showroom operated by Grandwell Motors, the only authorised Rolls-Royce Motor Cars dealer in Taiwan. Spanning 660 square metres (approximately 7104 square feet), it will showcase two Phantom and Ghost family cars and, later in the year, Wraith. This new facility will also have a dedicated area to showcase Rolls-Royce Provenance Cars.

A Rolls-Royce Provenance car offers ‘new car’ peace of mind for pre-owned vehicles. Each car has to meet exacting criteria set by Rolls-Royce Motor Cars and is supported by an unrivalled standard of aftercare, an authenticated service record and verified mileage.

Commenting on the opening, Paul Harris, Rolls-Royce Motor Cars’ Regional Director for Asia Pacific, said, “We continue to invest in the Taiwanese market where there is a growing appetite for Rolls-Royce cars. Thanks to the efforts of our dealer, Taiwan is one of the few markets in the Asia Pacific region to operate more than one showroom. This new facility in Taichung not only offers customers the chance to personalise their cars, it will also appeal to a new segment of buyers who are new to the brand and are looking for Provenance cars.”

Benny Tsai, President of Grandwell Motors, said: “We are extremely proud to open the second showroom in Taiwan ahead of celebrating our second year anniversary as the authorised dealer in Taipei. The opening of this new showroom in Taichung for Rolls-Royce not only signifies our success in the business, but also our continuous commitment to the brand by bringing the marque closer to our discerning customers across Taiwan.”

Conforming to the latest global standards, the new Rolls-Royce showroom boasts a meticulously crafted Bespoke lounge where customers are able to select and commission the intimate detailing of their Rolls-Royce car reflecting their personalities and lifestyles.

About Rolls-Royce Provenance

Rolls-Royce Provenance is the company’s approved programme for its pre-owned cars.

It is an additional two year unlimited mileage, ‘peace of mind’ plan offered only to pre-qualified vehicles which pass stringent tests being sold through authorised Rolls-Royce dealers.

To attain the Provenance title, every previously-owned Rolls-Royce motor car is meticulously inspected by factory-trained technicians, and serviced using genuine Rolls-Royce parts to ensure the chosen vehicle meets the highest possible standards before it even reaches the customer.

Provenance cars include two years’ warranty, two years’ complimentary servicing and 24-hour roadside assistance. The programme also includes independently checked vehicle history and mileage verification, pre-delivery inspection and comprehensive preparation for the client.

Ultra-luxury range

The company’s portfolio includes the pinnacle Phantom family – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé; the Ghost family – Ghost and Ghost Extended Wheelbase; and later in the year – Wraith.

Automotive tailoring

The Rolls-Royce Bespoke personalisation programme is a service with Rolls-Royce’s hallmark hand-craftsmanship and attention to detail at its core. Globally, nearly every Phantom family model (95%) and three out of every four Ghosts (73%) left the Home of Rolls-Royce last year with some element of Bespoke personalisation. The brand introduced several highly exclusive Bespoke Collection motor cars in 2012, including Phantom Coupé Aviator, Art Deco, and Ghost One Thousand and One Nights.



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