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Retail Analytics Pioneers Unite as ShopperTrak Co-Founder Tad Shepperd Joins Euclid to Expand East Coast Presence as Senior Vice President

Leaders of online analytics and offline analytics combine forces


PALO ALTO, Calif. – Euclid, the retail analytics company best described as Google Analytics for the physical world, today announces a major hire as Tad Shepperd, the co-founder and former CEO of ShopperTrak, joins the firm as Senior Vice President. His responsibilities will include driving sales growth and overseeing the sales team. Additionally, he will be working closely with Euclid CEO Will Smith on strategic initiatives and helping to guide the firm through its dramatic growth.
Mr. Shepperd is best known for his role as co-founder and CEO of ShopperTrak, a leading provider of shopper traffic information for the retail industry. His efforts grew the company from five employees to an industry giant serving 200 of the world’s largest retailers in over 20 countries. He was most recently a consulting partner at Claris Solutions, where he advised leading retailers on key strategy and technology decisions.
Shepperd’s hiring brings together the founding fathers of analytics for physical retail and the web. Euclid co-founder Scott Crosby also co-founded Urchin Software, the pioneering web analytics firm that was acquired by Google and became the basis for Google Analytics, now used by 62 percent of the world’s top 10,000 websites. Crosby and Shepperd’s combined expertise in online and offline analytics will drive Euclid’s continued adoption by leading specialty retailers, big box chains, and department stores.
“With the offline and online worlds converging so quickly, it’s crucial for retailers to understand the omni-channel shopper,” said Shepperd. “I am excited to use my experience and Euclid’s breakthrough insights to help retailers tackle this challenge.”
“Euclid is committed to helping Main Street compete more effectively with online retailers,” said Euclid CEO Will Smith. “Tad’s vision and experience will be key to achieving this goal as Euclid continues to expand.”
Mr. Shepperd will be based in the company’s New York City office and will lead the local team of client services managers and insights analysts.
To learn more about Euclid, visit
About Euclid
Euclid delivers actionable shopper insights to brick and mortar retailers—think Google Analytics for offline retail. Providing real-world metrics like Engagement Rate, Visit Duration, and Visit Frequency, Euclid helps retailers optimize the performance of their marketing, merchandising, and operations. With simple setup and an easy-to-use web dashboard, national chains and local boutiques alike can boost traffic, engagement, loyalty, and revenue. Built on a commitment to protecting individual privacy, Euclid’s technology provides only aggregated, anonymous insights. Euclid is redefining retail decision-making, from the stockroom to the boardroom. Visit for more information.


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