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Bruegger’s Introduces the First Whole Wheat Bagel Recognized by the Whole Grains Council; Launch follows new FDA dietary guidelines announced in January


BURLINGTON, VT -- March 11, 2005 -- Move over low-carb, there are new kids in town - whole wheat and grains, and Bruegger’s Enterprises, Inc. is introducing the first bagel recognized by the U.S. Whole Grains Council, a Boston-based consumer advocacy group.

“The carb craze has fizzled and our customer research shows people are looking for balanced food options including whole wheat products,” said Bruegger’s CEO James Greco. “Grain-based foods are a natural source for vitamins, minerals, fiber and other substances that are important for good health and may help combat many chronic diseases.”

In January 2005, the Food and Drug Administration established new dietary guidelines to help Americans make better food choices and live healthier lives. According to the recent FDA recommendation, people should consume three or more servings of whole-grain products per day, with the rest of the recommended grains coming from enriched grain products.

The new whole wheat bagel is the first bagel to be recognized by the Whole Grains Council and display the Whole Grain Excellent Source stamp designed to help consumers find food products that contain whole grains.

“Bruegger’s is the largest restaurant chain partnering with the Whole Grains Council to meet consumers’ needs for whole grain products away from home,” said Cynthia Harriman, coordinator of the Whole Grains Council. “We hope other restaurants will follow Bruegger’s lead.”

The mission of the Whole Grains Council is to increase consumption of whole grains to provide better health for all consumers.

Bruegger’s whole wheat bagel is richly textured and filled with grains and seeds and is available at participating Bruegger’s bakery-cafes nationwide. Whole seeds and grains ingredients include barley, sunflower seeds, pumpkin seeds, flax, rye, malted wheat flakes, millet, buckwheat and corn flakes. The whole wheat bagel is available as a single bagel purchase, as part of a dozen or on your favorite sandwich. For more information, please visit

About Bruegger’s Enterprises, Inc.

Bruegger’s Enterprises, Inc. is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger’s menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger’s is headquartered in Burlington, Vermont. For more information, please visit


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