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Criterium, Inc. Continues Building Bridges with Technology


Saratoga Springs, NY, March 10, 2005 — Criterium, Inc., a global technology-based contract research organization, is proud to welcome Lawrence Reiter, general manager of Criterium South Africa, as well as Dr. Shaunagh Emanuel, a distinguished researcher and investigator at PEAK Research in Cape Town, South Africa, to the United States this spring for the 14th Annual Partnerships with CROs conference in Dallas, Texas.

Mr. Reiter and Dr. Emanuel are both currently involved in finishing a major project being managed by Criterium, Inc. in South Africa. This will mark the end of the second major study this year that Criterium, Inc. has conducted in South Africa using IVRS, Fax Form Data Collection, and SMS messaging.

Criterium has been providing creative, clinical-research solutions for more than 14 years. At the annual Partnerships with CROs conference April 4-6, Dr. Emanuel, Reiter and Criterium“s international clinical trials team will conduct a workshop called, ”The Big Easy: Successfully Applying Technology to Clinical Trials across World Regions"

In addition to delivering outstanding patient enrollment and over 90 percent compliance on both studies, Criterium, Inc. has developed a fantastic relationship with clinical investigators throughout South Africa.

“Technology brings us closer together by allowing real-time tracking of each patient enrolled in the study as well as activity at each site,” said Mary Stefanzick, manager of Office Operations and IVR director at Criterium, Inc. “However, the relationships of the individuals using the technology are the real key to a successful outcome,” she said.

The bottom line is “Even with the best technology in the world, if you can”t get the patient to use it, it doesn“t work,” Reiter added.

Dr. Emanuel praised the Criterium team. “These individuals are exceptional in the energy that they put into their projects, in their enthusiasm that they have for what they do, and in the expertise they exhibit at every level,” she said. “In addition to a commitment to excellent personal service, Criterium offers a superb product. It has been a true pleasure to work with Criterium.”

Dr. Emanuel"s comments were welcomed by the Criterium staff, which had been unsure what to expect after meeting a group of clinical investigators hesitant to implement technology a year and a half ago at the first meeting in South Africa.

“I feel like we have done our job and provided the support necessary to enable the investigators and patients to trust in our systems and use them to their full capabilities,” Stefanzick said. “I”m looking forward to doing it again"

About Criterium, Inc.
With headquarters in Saratoga Springs, N.Y., and offices in Rolling Hills Estates, California, and Johannesburg, South Africa, Criterium is a global technology-based contract research organization that provides innovative clinical research solutions to the biopharmaceutical, pharmaceutical, medical-device, and CRO industries. Criterium manages the entire clinical research process from initial planning to approval. All services are customized to fit each client"s specific needs, providing a seamless flow of data and information from the investigative site through Criterium back to the sponsor.


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