LG Electronics USA Names K.I. Kwon To President Of The Consumer Electronics Division

ENGLEWOOD CLIFFS, N.J., JULY 26, 2006 – LG Electronics today announced the appointment of K.I. Kwon to President of the LG Electronics USA Consumer Electronics Division. Kwon was most recently Vice President of LG Electronics Digital Display Division responsible for North America.

Based in the company’s Englewood Cliffs, N.J. headquarters, Kwon is responsible for the overall management and direction of the consumer electronics, commercial products and information technology businesses.

“K.I. Kwon has extensive experience in digital display and digital media products as well as with the LG brand in North America and globally, making him the ideal candidate for this position,” said Michael Ahn, president and CEO of LG Electronics North American Headquarters. “His fresh ideas and strong leadership skills will provide the insight and direction as LG continues to expand its consumer electronics presence and build its premium brand in the United States.”

With more than 24 years of experience at LG, Kwon has held a variety of senior key positions with LG Electronics Germany and LG Electronics Corporate, as well as vice president of Digital Television Marketing for North America.

He succeeds J.M. Lee who is leading LG’s mobile phone initiatives in Russia and the Commonwealth of Independent States (Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Ukraine).

“I am honored to lead LG’s Consumer Electronics division as we fortify our market leadership and grow brand equity in the consumer electronics industry and the U.S. market,” said Kwon. “With our innovative technologies and design, LG continues to be the consumer electronics leader in digital convergence. I am proud to have the opportunity to continue to grow brand presence, drive our U.S. businesses goals, and meet and exceed our dealers and customers’ expectations.”

Kwon received his bachelor’s of arts degree and master’s degree from Seoul National University, in Seoul, Korea.

ABOUT LG ELECTRONICS USA

Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications. In the United States, LGEUS sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

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John I. Taylor

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LG Electronics USA, Inc.

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