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Serve from American Express and Chegg Partner to Give College Students a New Way to Receive Payments for Selling Textbooks


Digital Prepaid Account Empowers College Students with Online and Mobile Financial Tools

NEW YORK, --Serve® from American Express announced today it has entered into an agreement with Chegg, the student hub, to empower students to better manage their finances. Through this agreement, customers of Chegg, which connects students to the tools they need like homework help, scholarships, eTextbook and textbook options and more, will be able to receive payments through the company’s textbook buyback program exclusively through Serve from American Express. Students quickly gain access to the money that Chegg pays them for textbooks by sending funds to their Serve Digital Prepaid Account.

“We are delighted to be working with Chegg and to have the opportunity to extend American Express benefits to students without the hassle of credit checks or hidden fees,” said Stefan Happ, senior vice president and general manager of Online and Mobile, American Express.

Using Serve from American Express to get paid back for books sold through Chegg is simple: a student visits the Chegg website, requests and agrees to a quote for the books they would like to sell, and prints a shipping label to send their books to Chegg. The student will then be directed to sign up for Serve from American Express within the Chegg website, and a Serve prepaid Card will be directly shipped to them. Buyback funds will be sent from Chegg within 24-hours of processing the book. Once the student receives their Serve Card in the mail and activates it, they can use the newly available funds to transfer money between friends with Serve accounts, make an ATM withdrawal or to safely and securely shop virtually anywhere American Express® Cards are accepted.

“Going to college requires many transitions for students; one of the most important is developing good financial habits. We are thrilled to partner with Serve and help students manage their money using a trusted digital account,” said Elizabeth Harz, vice president of business development for Chegg. “Saving students time, money and helping them get smarter is what Chegg is all about. Teaming with Serve helps us deliver on this charter and provides American Express an authentic connection to this important and influential audience of 18 to 24 year olds.”

Chegg customers who open a Serve Account and make a purchase with their Serve Card between today and August 30, 2013 will receive a $10 credit[1]. Serve from American Express allows consumers to exchange and spend money in a variety of ways — by sending their friends money online or with a smartphone, making a purchase with a physical Serve Card or purchasing goods online — all under a single account. Serve Account holders receive access to benefits such as Purchase Protection[2], Roadside Assistance[3], Entertainment Access[4] and Global Assist Services[5].

About Chegg:
Chegg, the student hub, is transforming the way millions of students learn by connecting them to the people and tools needed to succeed in college through homework help, course selection, eTextbook and textbook options as well as school and scholarship connections. Students nationwide use Chegg 365 days a year to make learning easier, more accessible and more productive. As a part of the company’s philanthropic efforts, Chegg is dedicated to its Chegg For Good program, which empowers students to be a catalyst for change on their campus, in their communities and around the world. From starting as a textbook rental company to evolving into the student hub, Chegg is enhancing education for millions of students by saving them time, saving them money and helping them get smarter. For more information, visit

About American Express:
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

[1] Offer expires August 30, 2013 and is not available to existing Serve® Account holders or any person who has previously canceled his or her Serve Account. To receive the offer, open a new Serve Account at (subject to approval) and make a purchase using your Serve Card, which must post to your new Serve Account on or before August 30, 2013. $10 credit will post to your Account within seven (7) days of your purchase. Funds spent via person to person money transfers, ATM withdrawals, and the purchase of Serve® Deals will not qualify. Limit one (1) $10 credit per new Serve Account. Subaccounts are not eligible for the credit. Offer subject to change or cancellation at any time and cannot be combined with any other offer(s).
[2] Purchase Protection is underwritten by AMEX Assurance Company, Administrative Office, Phoenix, AZ. Coverage is determined by the terms, conditions, and exclusions of Policy AX0951 or Policy PP-IND and is subject to change with notice. This document does not supplement or replace the Policy.
[3] Roadside Assistance may arrange for the following services: towing, winching, jump starts, flat tire change when spare is available, lockout service when key is in vehicle, and delivery of up to two gallons of fuel. Cardmembers are responsible for the costs charged by third-party service providers. Services are available regardless of mileage from primary residence when traveling within the United States, Canada, and Puerto Rico. Subject to additional terms, conditions, and exclusions. Call Customer Service at 1-800-954-0559 for full terms and conditions.
[4] Offer valid in Atlanta, Boston, Chicago, Dallas, Detroit, Florida, Houston, Los Angeles, Minneapolis/St. Paul, NYC tri-state area, northern California, Philadelphia, and Phoenix. During the specified sales period, tickets are available exclusively to all American Express Cardmembers, including certain prepaid products. Tickets must be purchased with an American Express® Card (which includes certain prepaid products). Offer is subject to availability. Not all seats are available and blackout dates apply. All sales final. No refunds. No exchanges. Offer may be changed or revoked at any time at the sole discretion of American Express.
[5] While the Global Assist® coordination and assistance services are offered at no additional charge from American Express, Cardmembers are responsible for the costs charged by third-party service providers. If you need further information, please call Customer Service at 1-801-449-4019.


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