ELVIRA®, Mistress of the Dark™ to appear at the Brand Old™ Booth at MAGIC

Norcross, GA July 25, 2006 – The Brand Old™ division of Gagwear, Inc. has arranged for Halloween icon ELVIRA, MISTRESS OF THE DARK to appear at its MAGIC booth, located at the Las Vegas Hilton, on Wednesday, August 30th, from 10:00 am – 11:30 am and 2:00 pm – 3:30 pm. Buyers who stop by BOOTH #JR11700 will receive a free ELVIRA® tee, a photo with the Queen of Halloween, an autographed picture of hers cruelly (while supplies last!), and a 10% discount on all orders placed that day for vintage ELVIRA® tees (minimum of 36.)

Brand Old™ produces and manufacturers a variety of t-shirts for young men and women that resonate with all ages by offering emotional ties to garments that represent the “Good ‘Ol Days” in the mind of the consumer. Brand Old™ brings authenticity and uniqueness to its garments by combining the coolest and most obscure brands from “the past” with the best looking vintage garment possible in the market.
For more about Brand Old go to www.brandoldonline.com.

Cassandra Peterson, who created and portrays ELVIRA, is celebrating the 25th anniversary of the character. Back in 1981, no one could have imagined the hostess of a local Hollywood Horror movie show would grow to become a household name. Elvira was the first horror host ever to be syndicated nationally as well as the first person to be broadcast on American television in 3D, selling more than 2.7 million pairs of 3D glasses in Los Angeles alone! Elvira’s unique brand of sweetness and sarcastic, sexy sass has consistently grabbed fans across the US and around the world.

Elvira’s reign as ’Queen of Halloween’ includes two feature films, an IMAX film, a motion control ride, thousands of radio, newspaper and magazine interviews, and hundreds of film and television appearances - everything from Saturday Night Live, The Grammy Awards, MTV and Monday Night Football to NBC’s Today Show, The Tournament of Roses Parade and even a U2 Concert with Bono! Over the years, Elvira has been featured on more than 350 different licensed products, including costumes, pinball machines, slot machines, music CD’s, books, perfume and even beer! Read all about it at www.elvira.com. For further information contact info@panacea-ent.com.


###

Contact Information

Linda Saye

Brand Old Marketing Director

Gagwear, Inc.

Contact via E-mail