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BBA and Atos Jointly Launch IT project “Phoenix”


Atos to plan, manage and execute BBA’s comprehensive SAP services over the next 5 years in order to optimize service processes and reduce IT costs

Shenyang, -BMW Brilliance Automotive (BBA) and the international IT services company Atos jointly announced the launch of the IT strategic partnership project, known as Project “Phoenix”. Atos will plan, manage and execute the comprehensive services for BBA’s SAP systems over the next 5 years. BBA will hand over its SAP system and operations to Atos with a more tailored made approach in order to improve the service maturity and operational efficiency; at the same time, to integrate the existing SAP system operations and its suppliers under one IT service provider Atos, which is deemed to streamline and optimize its service processes and reduce IT costs.

The partnership, under part of the global collaboration framework between Atos and BMW, is established on the successful collaboration between both parties over the years, which has set a good business model for many more enterprises nowadays.

With the rapid business growth and scope expansion, BBA is facing more and more challenges from its rising IT demands, which requires a stable, efficient and professional IT services to ensure that the company operates with high international standards while constantly reduces costs. Moreover, the development and changes of IT industry itself has been introducing new technologies, tools and processes, which also requires the harmonization of professional IT skills and experiences to integrate with BBA’s existing business. All these have urged BBA to partner with a professional IT services provider to obtain the continuous technological transformation and innovation, to ensure the stability of its IT operations and meet with its growing business needs.

“In 2011, Atos Chinese team began the implementation of Human Capital Management Project (HCM) for BBA, their professionalism and dedication demonstrated in that project opens up the milestone for our mutual cooperation,” quoted by Krieger Guenter, BBA’s Chief Information Officer, ”in August 2012, Atos has been chosen for BBA’s Project “Laoying”, responsible for the company’s IT infrastructure services, including the management and operation of BBA’s large scale and complex IT operation and maintenance for the next five years. Atos will provide a stable and flexible IT infrastructure operations and continuous improvement on the IT services quality to support BBA’s growth. On one hand, Atos, with its international IT service levels and expertise, will help optimizing BBA’s IT resources and technology; on another hand, Atos will improve the IT service delivery and integrate the suppliers through more customized and dedicated services for BBA.

Liu Yanan, CEO from Atos in China, commented, “Our strong industry DNA enables us to understand the needs of the enterprises with proficient IT professionalism. The combination of the two is the unique advantage of Atos. The long term strategic partnership between BBA and Atos will enable the two parties to give full play to their own expertise, that is to say, BBA can focus more on its strategy and business operations. We hope this strategic cooperation pattern can bring more reference to the markets and we are also pleased to share our experience with more enterprises and the like.”

About BBA

Founded in May 2003, BMW Brilliance Automotive Ltd. is a joint venture of BMW Group and Brilliance China Automotive Holdings Ltd. Its operations include the production, sales and after-sales services of BMW automotives. The plant is situated in Shenyang, Liaoning Province, which has a strong industrial base. BMW Brilliance has also set up a branch company in Beijing, with a nationwide sales and service network. By the end of February, 2013, BMW Brilliance has more than 12,500 associates.

Currently, BMW Brilliance manufactures the BMW 5 Series Long Wheelbase, the BMW 3 Series, and the BMW X1. More than 140,000 units were delivered in Chine in 2012. The new generation BMW 5 Series Long Wheelbase was launched in China in August 2010, and received highly positive response from the market, sales of 5 Series reached 107, 844 units in 2012, becoming the first BMW model to surpass the annual threshold of 100,000 in China. Local production of BMW X1 started in March 2012, it successfully became one of BMW’s top 3 models in China. The sixth generation BMW 3 Series was launched in July 2012, providing two different wheelbases to the market. All products have set new benchmarks in performance and environmental protection with the comprehensive implementation of BMW EfficientDynamics technology. In order to satisfy rapidly increasing customer demand, in May 2012, the BMW Brilliance Tiexi plant was officially opened with an annual production capacity of 100,000 units (200,000 units in 2013). The Dadong plant has an annual capacity of 100,000 units. As a whole, BMW Briiliance will have a total capacity of 300,000 units in 2013. In August 2012, a plan to upgrade its engine production was announced. A new engine plant next to the Tiexi vehicle plant will raise the engine production capacity up to 400,000 units a year in the next few years.

About Atos

Atos SE (Societas Europaea) is an international information technology services company with annual 2012 revenue of EUR 8.8 billion and 76,400 employees in 47 countries. Serving a global client base, it delivers Hi-Tech Transactional Services, Consulting & Technology Services, Systems Integration and Managed Services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail & Services; Public sector, Healthcare & Transports; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is quoted on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Atos Worldline and Atos Worldgrid.


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