New Samsung Galaxy 4 boasts “eye control”

The new Samsung Galaxy 4, which was revealed yesterday (march 14th), allows users to control their phone screen using their eyes. Users who are watching a YouTube video or other video content will be able to pause it simply by averting their eyes from the screen, and emails will be scrolled using analysis of the user’s eyes and wrist.

The Galaxy 4 was unveiled at a Broadway-themed event in Radio City Music Hall in New York and is one of the most hotly anticipated handsets to hit the market this year. Its current launch date is April 26th and on this day the phone will be rolled out across 155 different countries, on almost 330 different operators.

Its predecessor, the Samsung Galaxy S3, sold more than 40 million devices worldwide and was a great success story for the brand – and a serious rival to the market dominating iPhone.

Other features of the new Samsung include the ability to take two different pictures at the same time, a 13 megapixel rear camera and a translation tool which can translate nine different languages including Chinese – at the launch of the device the phone was shown to translate English into Chinese, and then back again.

Users will also be able to move a web page or image on the screen by waving their hand, a feature which the Guardian dubbed “Minority Report-style”.

Telecommunications expert at uSwitch.com Ernest Doku speculated that the eye control features will be a plus for commuters.

"The debut of nifty eye motion-sensitive controls to allow users to pause video and scroll through pages using eye movements alone is smart. For commuters crammed in trains - or just those who love a bit of futuristic tech that makes their lives easier - this novel feature will really help the Galaxy S4 to stand out,” he said.

Technology analyst at BGC Partners Colin Gillis said that if the Samsung wants to take market domination away from Apple the brand’s challenge is to continue innovating. 

He said that “generating buzz is a great thing” but noted that in the end, the quality of the products has to be up to scratch or users will buy smartphones elsewhere.

“It’s not a one player market, they will have to really deliver,” he said.

Commenting on the release of the new handset marketing manager at The Snugg Les Yates said: “When you consider the kinds of phones we were using just a few years back technological advances like eye scrolling and hand movement control are truly astonishing. We’re really excited to get our hands on a Galaxy 4 and to test out its new features, and we’ll be updating our product range to include cases and other accessories for the new device.”

The Snugg stocks a wide variety of smartphone accessories including the brand new Samsung Galaxy S4 case available to pre-order now.

Contact Information

Les Yates

Marketing Manager

The Snugg

help@thesnugg.com