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Customer Effective Client Recognized by Microsoft for Outstanding Business Achievements with the 2013 Dynamic Business Award: Enterprise


Greenville, SC - - March 12, 2013 - - Customer Effective is proud to announce that their customer, CSX Transportation, was recognized by Microsoft® with the 2013 Dynamic Business: Enterprise Award as part of the Microsoft Dynamics Customer Excellence Awards program. They will be honored by Microsoft executives at an awards luncheon on Tuesday, March 19, at Convergence 2013 New Orleans, the premier Microsoft Dynamics user conference.      

The 2013 Customer Excellence Awards, which are presented in 16 categories, recognize and celebrate Microsoft Dynamics customers that have achieved notable accomplishments using their Microsoft Dynamics solutions.

Established in 1997, the Customer Excellence Awards are awarded each year at the Convergence user conference in the United States. Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively.

“We are honored to be recognized by Microsoft for our usage of CRM.  Microsoft CRM has given us the ability to leverage existing processes as well as extend out and connect new functionalities across our company,” says Vicki Burton, Director of CRM for CSX Transportation. “We are able to view the customer more holistically and as a result, better understand our customers’ needs, build stronger relationships, and grow our business.”

The Dynamic Business Award: Enterprise recognizes the organization with 1,000 or more employees that best exemplifies a true dynamic business with their use of business solutions across Microsoft, including Microsoft Dynamics AX, Microsoft Dynamics CRM, and other Microsoft technologies. The recipient was chosen by a team of Microsoft executives from nominations submitted in each of the award categories.

“Customer Effective is proud to include CSX as a customer and we’re excited about the tangible business gains they’ve been able to achieve in the areas of cross-selling and customer satisfaction.  The types of gains CSX has realized always hinge on people and processes,” says Michael Elliott, Chief Operations Officer at Customer Effective.  “The technology serves simply as the tool.  The flexibility of Microsoft Dynamics CRM afforded CSX the ability to meet their complex tool needs as one of the nation’s leading transportation suppliers.”

About CSX Transportation

CSX, based in Jacksonville, Fla., is one of the nation’s leading transportation companies, providing rail, intermodal and rail-to-truck transload services. The company’s transportation network spans approximately 21,000 miles, with service to 23 eastern states, the District of Columbia and two Canadian provinces. CSX’s network connects more than 240 short line railroads and more than 70 ocean, river and lake ports. More information about CSX Corporation and its subsidiaries is available at Like us on Facebook ( and follow us on Twitter (

About Customer Effective

Customer Effective is a leading innovator in relationship management and process automation solutions based on the Microsoft Dynamics CRM platform. The company is a Gold Certified National System Integrator having completed hundreds of Microsoft Dynamics CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as Microsoft’s 2012, 2011 and 2010 East Region CRM Partner of the Year, a 2012 Worldwide Microsoft Financial Services Partner of the Year Finalist, the 2010 Worldwide CRM Partner of the Year Finalist, the 2009 Worldwide Microsoft Financial Services Partner of the Year Award Winner, being named to the Microsoft Dynamics President’s Club from 2006 through 2010 and in 2012, recipient of the Microsoft Dynamics Inner Circle distinction in 2008 through 2010 and in 2012, as well as being a member of the 2008, 2009,2010, 2011 & 2012 Inc. 500|5000 list. 
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