100 Years and The Search For The Perfect Brownie Is Over!

New Betty Crocker® Supreme Ultimate Fudge Brownie Mix Satisfies the Ultimate Chocolate Lover

Minneapolis, Minn. – Chocolate lovers, the search for the perfect brownie is over! In celebration of the 100th anniversary of the chocolate brownie, Betty Crocker® is introducing the new Supreme Ultimate Fudge Brownie mix, a wonderfully dense and fudgy indulgence that will warm the heart of even the most serious brownie connoisseur. The Supreme Ultimate Fudge Brownie mix brings together three decadent blends of chocolate --chocolate batter, melt-away mini-chocolate chips, and Hershey’s fudge -- for a thick chocolatey sensation.

“Betty Crocker knows that chocolate lovers have been searching for the perfect chocolate brownie since the first recipes appeared in 1906,” said ElizaWoodston-Sheffield, Betty Crocker marketing. “With the introduction of the Supreme Ultimate Fudge Brownie mix, chocolate lovers can finally agree that the perfect chocolate brownie has arrived.”

The Betty Crocker Supreme Ultimate Fudge Brownie mix comes with a pouch of decadent Hershey’s fudge and melt-away mini-chocolate chips sure to make any chocolate lover’s mouth water.

Lucky for chocolate lovers, one hundred years ago, a novice cook forgot to add baking powder to a homemade chocolate cake. Instead of discarding the seemingly delicious chocolate dessert, they sliced bars and served them as “brownies” due to the deep-brown color. The luscious chocolatey fudge bars, known as chocolate brownies, became wildly popular thereafter. The first chocolate brownie recipe appeared in the Boston Cooking-School Book in 1906.

Betty Crocker Supreme Ultimate Fudge Brownie mix will be available in the baking aisle beginning August 2006. The suggested retail price is $2.69 for an individual package.

About Betty Crocker
Since her creation in 1921, Betty Crocker has been one of the strongest brand icons in the food industry. A brand associated with quality and trust, Betty Crocker and the red spoon symbol appear on more than 300 General Mills products including ready-to-spread frostings and mixes that make some of the country’s best cakes, brownies, cookies, muffins and other baked goods. As a pioneer in the dessert mix category, General Mills was one of the first companies to introduce layer cake mix in 1947; it did so under the Betty Crocker name. This started a revolution in baking, providing homemakers with a convenient, reliable way to replicate the quality and taste of “homemade” without the hassle. Today, Betty Crocker products are the best selling dessert mixes on the market. For more product or recipe information, please visit the Betty Crocker website at www.bettycrocker.com. Betty Crocker® is a Reg. T.M. of General Mills, Inc.

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Pam Becker

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General Mills, Inc.

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