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Storactive Celebrates Seven Years of Continuous Data Protection


Continuous Data Protection Company Grows Revenue, Expands Customer Base, Penetrates New Markets and Contributes to CDP Special Interest Group

MARINA DEL REY, CA, 03/08/2005, Storactive® Inc., the leader in continuous data protection (CDP) technology, marks its seventh year as a pioneer in CDP. Key to the company’s success in CDP innovation are its ability to reach new market segments, grow its customer base and contribute to SNIA’s CDP think tank. Storactive’s data backup and recovery software solutions are deployed on thousands of PCs, laptops and Windows servers around the world. Biotechnology, retail, education, manufacturing, research, chemical and government are examples of the varying market segments utilizing Storactive CDP technology. The company excels at establishing and maintaining strong relationships with its customers. Ongoing and candid communication with customers allows Storactive to deliver CDP solutions that provide around-the-clock data protection.

“Over the years our strong focus on customer success in the CDP market has given us an insider’s view of organizations’ immediate and long term data protection needs,” said Neal Ater, CEO of Storactive. “Continuous data protection is rapidly emerging from a niche in data protection strategies to an indispensable data protection building block.”

The increasing popularity of CDP technology proved unmistakable in Storactive’s 2004 revenue growth, increased customer base and penetration of new market sectors. From 2003 to 2004, LiveBackup doubled its customer base and saw overall revenue growth exceeding 100%. In addition to winning new customers, many current customers increased their number of LiveBackup licenses. LiveServ also saw a significant jump in revenue and customer base following its release in 2004. In the last year alone, LiveServ penetrated new market segments with its CDP technology, including apparel manufacturing, pharmaceutical, healthcare, financial services, legal and industrial manufacturing. In 2005, new releases of LiveBackup and LiveServ are scheduled.

“Traditional, scheduled backups leave data vulnerable and are no longer feasible in many mission critical data center environments,” said Arun Taneja, founder and consulting analyst at Taneja Group. “Storactive is now garnering deserved attention for many long years of innovation in the areas of CDP. We believe LiveServ and LiveBackup are indicative of a powerful trend that will become a standard in data protection.”

While many companies are just beginning to test the waters in the CDP space, Storactive has been delivering CDP solutions for years. From 2003 to 2004, Storactive more than doubled its revenue and is on the path to another exciting year of growth in the CDP market. In addition to growing a strong customer base and penetrating new market segments with CDP, the year ahead also includes Storactive’s involvement in SNIA’s CDP Special Interest Group in which the company will contribute to the vital groundwork necessary to shape this new genre of data protection and establish long-standing industry guidelines.

About Storactive

Founded in 1998 and headquartered in Marina del Rey, Calif., Storactive, Inc. is the leader in developing true continuous data protection (CDP) software for Windows PCs and Exchange Servers. The Company’s flagship technology continuously backs up and manages enterprise and distributed data throughout its entire life cycle, even as changes occur. This means stored information is always current and can be recovered up to the moment of data loss. For more information about Storactive and its products, call (310) 302-7280, email or visit

Storactive, the Storactive logo, Storactive LiveBackup, the LiveBackup logo, Storactive LiveServ and the LiveServ logo are trademarks or registered trademarks of Storactive, Inc. Other product names and/or slogans mentioned herein may be trademarks or registered trademarks of their respective holders.


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