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Fujifilm Announces Two New Long Zoom S-Series All-In-One Bridge Cameras That Give Consumers Great Images And Performance


Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.
The two new S-Series models – the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.
Powerful Optical Zoom and Optical Image Stabilization
The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78” from a subject for great close-up shots.
“The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family images.”
Fast Autofocus and Quick Response Times
The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.
The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.
Easy to Use
Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0” LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming..
Full HD movie 1080i/60fps with Stereo Sound
The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including “movie trimming” and “movie join.”
The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What’s more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!
FinePix S6800 key features:

  • FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” BSI-CMOS sensor
    [list][li]Autofocus speed of up to 0.3 seconds
  • Continuous shooting; 8fps (10frames, full resolution), 60fps  60 frames, image size 1280×960) ,120 fps  (60 frames, image size 640×480)
  • Start-up time of 1.0 second
  • Shooting interval time of 0.5 seconds


  • Optical Image Stabilization (Sensor Shift)
  • Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
  • Bright 3.0-inch LCD screen ( 460K-dot)
  • Manual exposure control(P/S/A/M modes)
  • Super Macro to 0.78” 
  • Dual zoom control
  • Instant zoom and Zoom Bracketing
  • 4×AA alkaline batteries with an approximately 320 shot battery life
  • Available in black, white, and red
  • [/list]
    FinePix S4800 key features:
    • FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
    • 16MP 1/2.3” CCD sensor
    • Optical Image Stabilization (Sensor Shift)
    • Scene Recognition Auto with 6 pre-set scenes
    • Autofocus in 0.3 seconds*1
    • HD Movie 720P/30fps with Video Scene Recognition
    • 3” LCD monitor (230k dots)
    • Manual exposure control (P/S/A/M modes)
    • Instant Zoom
    • Mini HDMI output
    • 4×AA alkaline batteries with an approx. 320 shot battery life
    • Available in Black

    *1  FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode
    *2  High Speed Movie can be recorded at the following speeds and sizes:
    480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
    *3  FUJIFILM research based on CIPA standards
    *4  HDMI cable not included
    Pricing and Availability
    The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.
    For complete specs, please go to:
    About Fujifilm
    FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

    FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit
    * At an exchange rate of 79 yen to the dollar
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