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Iomega Sets New Standard for Small and Medium Business Data Protection by Doubling the Capacity of Its Award-Winning REV Technology


Second-Generation REV Drive Delivers 70 Gigabytes Per Removable Disk For Enterprise-Level Performance at Small Business Prices

SAN DIEGO, July 18, 2006 - Iomega Corporation (NYSE: IOM), a global leader in data protection, today announced the latest breakthrough in high-capacity removable storage for the backup and archive needs of small and medium-sized businesses: the new Iomega® REV® 70GB Backup Drive.

Now available worldwide in external USB 2.0 and internal ATAPI models, the new Iomega REV 70GB Backup Drive utilizes ruggedized, removable, 2.5 inch 70GB* REV disks that double the capacity of first-generation REV 35GB products, delivering the same proven reliability and unbeatable price-performance for small and medium-sized businesses. In support of its existing REV customers, Iomega REV 70GB Backup Drives offer backward read and write compatibility with first-generation REV 35GB disks.

“In little more than two years, Iomega’s REV product line has earned a reputation for performance, durability, dependability and ease-of-use compared to tape formats and other backup and archive data protection options for SMBs,” said Tom Kampfer, President and Chief Operating Officer, Iomega Corporation. "After selling more than 1.2 million REV 35GB disks and 225,000 drives, we are now taking our REV technology to the next level.

“The new REV 70 Backup Drive is a superior solution to the tape products that are often used in server solutions for backup and archive of critical data by SMBs,” continued Kampfer. “Compared to a DAT 72 format tape drive, we offer almost twice the native capacity (36GB vs. 70GB for REV), instantaneous random access to your files, faster backups and restores, ruggedized cartridges, and our drive costs $100 to $200 less. In true Iomega tradition, we have delivered a safer, smarter and better removable backup solution and the de facto alternative to tape backup products for small businesses.”

With the introduction of the REV 70 Backup Drive, Iomega’s REV platform now features two capacity points: REV 35GB drive and disks, ideal for desktop backup and archive needs; and REV 70GB drive and disks, delivering increased capacity for server backup applications. The REV product family also includes automation solutions like the REV Loader 280, which manages eight REV 35GB disks in an innovative desktop enclosure.

Iomega’s REV 70GB disks can store as much as 140GB of data with compression** using standard backup software. EMC® award-winning Retrospect® Express software ships with all desktop REV drives for automatic backup and disaster recovery; REV server solutions come with CA’s BrightStor® ArcServe® Backup software.

“The combination of Iomega’s next generation REV drive with EMC Retrospect software creates a solid automatic backup and archive solution that small and medium businesses can count on to protect their critical data,” said Don Chouinard, Director of SMB Products, EMC Corporation. “SMBs often have no internal IT resources, making it imperative that their backup and archive process be dependable as well as easy to implement and maintain. The total solution of the new REV drive and Retrospect software delivers against that critical need.”

The Evolution of Backup and Archive Technology
Reliable data backups are a necessity in all businesses. Yet the most common storage alternatives have limitations as backup devices. Optical drives have weaknesses of reliability, capacity, and speed. Hard drives are not an archive medium and compared to a REV disk, they have weaknesses of shock and vibration reliability and expandability. Tape drives, which are designed for backup, require regular head cleaning and have weaknesses of drive cost, speed, and reliability. The tapes themselves require periodic tape re-tensioning and careful storage.

Compared to these options, Iomega’s REV products are a uniquely simple and reliable backup technology. Designed to provide the performance of a hard drive with the removability of tape, the REV technology has garnered many industry awards as an ideal tape-replacement solution for SMBs because of its durability, rewritability, reliability, and excellent price-performance.

Graphic design firms are using REV disks as project disks to save and share their large files. Academic institutions are using REV disks to store and protect students’ multi-media files. Network professionals are using REV technology as a cost-effective, random access tape-replacement solution. Through Iomega’s Thomson Grass Valley alliance, REV drives are being used for professional video applications. Home “power users” utilize REV to back up their multimedia files.

Gerry Wisnoski, owner of Clearlight Information Systems, LTD, a Canada-based IT consultancy to large and small businesses in North America and Europe, had this to say about the new Iomega REV 70GB Backup Drive: “I’ve been using and recommending the REV 35GB Backup Drive to my clients for more than two years. Now that I’ve tested and used the REV 70GB Backup Drive, I’m an even greater proponent of Iomega’s REV technology. My clients absolutely need to know their backup and archive process is dependable and their data is secure. The REV technology provides that peace of mind. The fact that a single REV disk can now hold up to 70GB of uncompressed data and still be easy to implement and maintain makes REV technology my preferred backup and archive solution for all of my small business clients.”

Improved REV 70GB Performance
Iomega’s new REV 70GB Backup Drives feature improved transfer rates of 30 MB/sec. (max), versus 25 MB/sec for first-generation REV 35GB products. Both generations of REV products boast extensive third-party software support, estimated 30 year archival life, and an estimated one million rewrite durability - the kind of performance tape products such as DAT 72 can never match. And while tape products require frequent head cleaning and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

These advantages translate into the lowest total cost of ownership (TCO) of all major backup solutions. Savings include reduced labor, hardware costs, and system downtime. Higher capacity REV 70GB disks also reduce time spent changing media and provide greater consolidation of data.

REV 70GB Backup Drives come with a worldwide three-year warranty. REV 35GB Backup Drives are warranted for 1 year in the Americas and Asia-Pacific, 2 years in Europe.

All REV disks are warranted for 5 years.

About REV Products
The Iomega REV 35GB Backup Drive is available in ATAPI, external USB 2.0, FireWire®, SCSI, SATA and multi-disk autoloader configurations, including the new desktop form factor REV Loader 280. The Iomega REV 70GB Backup Drive is now available worldwide in external USB 2.0 and internal ATAPI models. Iomega REV products are available from a large base of value-added resellers (VARs), systems integrators (SIs) and others that work directly with small businesses on their storage and data protection needs. Thomson™ Grass Valley™ REV PRO drives and disks, designed specifically by Iomega for the professional audio/visual industry, are available from Grass Valley distributors and resellers.

Later this year, an extensive line of computer interface REV 70GB Backup Drives will be launching worldwide, including FireWire 400 and SATA, REV 70GB automation products, and REV 70GB Server Backup and Disaster Recovery kits.

The Iomega® REV® 70GB USB 2.0 Backup Drive retails for $599.95, including one REV 70GB disk. The Iomega® REV® 70GB ATAPI Backup Drive retails for $579.95, including one REV 70GB disk. Iomega REV 70GB disks are available for $69.00 each or in four-packs for $249.99. European pricing for REV 70GB Backup Drives, external USB 2.0 and internal ATAPI models, is 499 Euros, excluding VAT. REV 70GB disks in Europe will retail for 64.9 Euros, excluding VAT for a single disk; or in five-packs for 295 Euros, excluding VAT. All prices are suggested retail.

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega’s award-winning storage products include the Iomega® REV® platform: the new Iomega REV 70GB Backup Drive, available in USB 2.0 and ATAPI computer interface models for server implementations; Iomega REV™ 35GB Drive, available in multiple interfaces, as well as the REV 1000 Autoloader and new REV Loader 280; Zip® 100MB, 250MB and 750MB Drives; the new Iomega StorCenter™ Network Hard Drives, high-performance Iomega® External Hard Drives including the Iomega Micro Mini Hard Drive, the Iomega StorCenter™ Network Hard Drive, the Iomega 1TB Desktop Hard Drive XL Series, the Iomega MiniMax USB 2.0/FireWire Desktop Hard Drive and the Iomega ScreenPlay™ Multimedia Drive; Iomega Mini USB Drives, Micro Mini™ USB Drives, and the Iomega Mixx™ MP3 player; Iomega external CD-RW Drives; Iomega Super DVD Drives and the QuikTouch™ Video Burner; and Iomega Floppy USB-Powered Drives. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega StorCenter Pro NAS servers offer capacities of 160GB to 1.6TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega® REV® 70GB Backup Drive, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product, plans that later this year Iomega will launch an extensive line of computer interface REV 70GB Backup Drives worldwide, and REV 70GB automation products, and REV 70GB Server Backup and Disaster Recovery kits, expectations for a 30 year shelf-life, expectations for a million rewrites, and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights, unexpected product performance issues appearing in newly developed devices, and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega’s Annual Report on Form 10 K for the year ended December 31, 2005, and its most recent Quarterly Report on Form 10-Q.

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* 1GB = 1,000,000,000 bytes.

** Compressed capacity assuming data compression with included backup software. Capacity may vary and is data and software dependent.

Copyright© 2006 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Micro Mini, iStorage, HotBurn and StorCenter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.


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