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Advertisers And Brands Now Can Plan And Buy Across All Forms Of Mobile Media Through Omnicom Group’s Mobile Agency ipsh! With Launch Of Fullserv–ipsh!


North American leader in mobile marketing with over 550 campaigns to offer a one-stop shop for all wireless-channel media planning & buying, including WAP, mobileTV and mobile games

(NEW YORK & SAN FRANCISCO) — July 17, 2006 — Recognizing the need for complete services for the implementation and placement of mobile media, ipsh!, a global mobile marketing agency launches FullServ-ipsh!. This new division provides media strategy, planning, buying and creative expertise for the burgeoning new forms of mobile advertising and marketing.

“Increasingly, major brands across all verticals — from the Discovery Channel to Britney Spears to Ernst & Young — are including mobile in their marketing and advertising campaigns to acquire customers, increase awareness and build loyalty,” said ipsh! Managing Director Shabnum Norling, who will oversee the new division. ”Moreover, the wireless Internet is starting to gain significant traffic, with an estimated 500 million impressions served by WAP advertising engines just last month, according to our stats.”

ipsh! is leveraging years of experience — it has implemented more than 550 mobile marketing campaigns — to offer comprehensive mobile media buying and planning services so clients can maximize the potential of mobile media.

FullServ-ipsh! planning and buying services will span all major areas of mobile media: on-carrier deck placement, off-deck WAP (wireless Internet) publications, mobile game advertising, and mobile television channels.

FullServ-ipsh! services include: planning mobile media advertising opportunities, negotiating and buying, comprehensive measurement, optimizing and reporting. The agency will also integrate with all other media channels because integration is key to mobile success. Planning can be as targeted as handset, carrier, area code, Zip code, basic demographic, income level, gender, and in some instances, location. Additionally, FullServ-ipsh! will handle the creative process that may include WAP site development or mobile video, assuring an integrated and seamless marketing effort.

“The mobile web in the U.S. today is similar to the Internet in 1998, but growing at a much faster rate based on lessons learned years ago,” said Nihal Mehta, CEO of ipsh!. “As a full-service mobile marketing agency, it’s our responsibility to aggregate all these burgeoning mobile media advertising opportunities, and recommend the best strategy to our clients. Media formats for advertising have quadrupled since the basic radio, TV and print, so the least we can do with FullServ-ipsh! is simplify all the mobile options with a one-stop shop experience.”

About ipsh!

ipsh! is an award-winning, full-service, global mobile marketing agency. With over 550 successful campaigns since the company’s inception in June 2001, ipsh! executes mobile marketing solutions using technologies, such as 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers and games. Additionally, the company leverages real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, and location-based services. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit

Omnicom Group Inc (NYSE: OMC – News: is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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