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Australian Shadow Shoppers Reveal Shocking Mystery Shopping Stories


NEW SOUTH WALES, Australia December, 2012 – The leading Australian shadow shopping organisation has revealed that some of their projects have saved large and medium-sized organisations the embarrassment of scandals, customer outrage, severe negative media coverage and a damaged reputation, possibly even the profitability of the business, by finding out risks to the reputation before customers or the media did.

Director of Shadow Shopper Australia Heather Cullen will not reveal the organisations involved for client confidentiality reasons but can reveal that their shoppers have found:

  • A peeping tom in a childcare centre.
  • Alcohol sold to teenagers with no ID
  • Pharmacists giving wrong advice
  • Fat dripping from a ceiling into salad
  • Salesmen staring at a customer’s cleavage
  • No gloves worn when making food

“As you can imagine, some of these stories would have made the front pages and had severe detrimental impacts on the reputation and sustainability of the organisations involved. Luckily it was our shadow shoppers who recorded the situations so the organsiations were able to find out FAST about the risks and take action before it went viral. Organisations that aren’t using shadow shoppers are risking finding out about their poor customer experiences on the front page of national newspapers.”

Shadow Shopper Pty Ltd is an Australian business that started in 2004. Since then, this Australian shadow shopping company has offered technologically advanced shadow shopping services to small, medium and large businesses. Shadow Shopper helps organisations find out what is really going on inside their business with objective and measurable results from shadow shopping programs created specifically for the client. Mystery shopping can be done via phone calls, through website interaction, and face-to-face visits.

Shadow Shopper has over 45,000 certified shadow shoppers and an online query system that enables businesses to have access to shadow shopping results within one business day after the reports have been filed. Graphs and analyses are also available on this system within one business day.

Shadow Shopper has helped businesses get to know their customers. Using real feedback from shadow shoppers who are chosen based on their similarity to the real customers of the organisation, businesses are able to understand their customers better and continually improve their standards and quality – ensuring they don’t have a front page crisis that their competitors who aren’t using Shadow Shopper might.

To find out more about protecting an organisation from potential reputation crises through the use of confidential shadow shoppers, visit


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