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Millennials Electrified by Advanced Battery Technology


Gen Y comprises nearly half of hourly workers a GM’s Brownstown Battery Assembly

BROWNSTOWN, Mich. – Valerie Myaard, Tony Lamentola, Brett Powell and Shannon Pearson weren’t born when their plant manager Jeff Lamarche entered his first General Motors facility in 1981. Three decades later, they are united in a Brownstown plant that is one of the industry’s newest and most high-tech facilities.

Forty-five percent of Brownstown’s hourly workers are 24-31 years old. They are part of the tech-savvy, environmentally conscious generation known as Millennials, and they’re focused on multi-tasking, taking on new challenges, career advancement and working together to successfully build the advanced technology batteries that power the Chevrolet Volt, Opel Ampera and the upcoming Cadillac ELR extended-range electric vehicles.

As the only U.S. facility that mass produces batteries for extended-range electric vehicles, Brownstown Battery Assembly, part of a wholly owned subsidiary called GM Subsystems Manufacturing LLC, provides new and different jobs that pique the interest of younger job seekers.

“They’re not just coming to work here expecting to do the same job for the next 30 years,” Lamarche said. “They want variety and certainly do live up to the description of their generation in that they’re more portable. They want to do a lot of different things and adapt well to different jobs and different parts of the plant. They’re pretty motivated on how they can move up.”

Take 24-year-old Valerie Myaard, 28-year-old Shannon Pearson, and 26-year-old Tony Lamentola, for example. They all started at the plant as team members in 2010 and quickly ascended to become Team Leaders.

Myaard was a team member on the main line in a five-station department responsible for connecting three sub-sections of the battery pack into a single assembly. She is the youngest employee at Brownstown and was promoted to Team Leader in less than a year.

“My goal is to just keep moving up,” said Myaard. “I don’t do well settling. I like challenges.”

Pearson has also taken advantage of the career advancement opportunities available at Brownstown. She was a Team Leader on the module final line, where she managed a team that assembles and tests battery sub-sections. Pearson is currently advancing to a management position in the Material Department.

“I’ve never had a job where I’ve moved up so fast,” she said. “You don’t normally see that level of transition in such a short period of time, so for me it’s been really beneficial.”

Lamentola started out in the material department and was promoted to Team Leader recently. He manages several people in the battery assembly and test operation, and is also responsible for leading the pack leak test and cover install teams.

“I like the idea of being able to tell my kids and grandkids when I get older that we were the people who started it and were the first people to get the battery-powered vehicles going.”

Jay Baron, president and CEO of the Center for Automotive Research, believes a younger work force is important for the auto industry to thrive. He sees plants like Brownstown as an ideal place to recruit young talent.

“We have struggled in the U.S. to expand our manufacturing base and attract young talent into good-paying jobs,” said Baron. “We are just now starting to see a downward trend in the average age of the hourly worker in the auto industry, which has been at historic highs in excess of 46 years old. It is critical that we reverse the aging of our manufacturing work force by attracting young talent and demonstrating the exciting new technologies under development in electronics, advanced materials and alternative powertrains that exist at plants like Brownstown Township.”

As one of the plant’s older Millennials, Brett Powell, 31, has an affinity for electric vehicles, having worked previously for a small company that builds neighborhood electric vehicles.

The lead technician tests and analyzes batteries to ensure quality. He believes working at the battery plant is a natural advancement of his early electric experience.

“Since there was so much excitement surrounding electric vehicles, I wanted to stay on that path,” said Powell, who has worked at the plant since July 2010. “It was a good career move. The Volt is far more advanced than the little cars I was working on. What I liked best about going to work at Brownstown is that it was a new area of start-up so I had a chance to get in on the ground level, allowing me to learn and grow with everybody else.”

Millennials are forward-looking and extremely confident, but wary of the realities of the current economic climate and are drawn to opportunities that provide growth and development, according to Scratch, a unit of Viacom. Almost nine in 10 Millennials are willing to put in the time to get ahead, yet just over one in two believe that people who spend a long time at one company are more likely to be successful than job hoppers.

“All of GM is committed to connecting with the Millennial generation, as employees and consumers,” said GM North America President Mark Reuss. “We must embrace a culture that gets behind this generation and positions them to lead us into the future. This plant is just one example of our young workers are making a meaningful contribution together with managers who mentor them and value their perspective.”

About Brownstown Battery Assembly:
Brownstown Battery Assembly assembles lithium-ion batteries - from cell to pack - for the Chevrolet Volt, Holden Volt, Opel Ampera and the Cadillac ELR electric vehicles. The plant, which began production in January 2012, was converted from an empty facility to a production-ready battery manufacturing site in just five months at the investment of $43 million. The plant has 115 employees and is represented by UAW Local 174.

About General Motors Co.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at


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