Sports Illustrated and Miller Brewing Company Offering the Trip of a Lifetime

Miller Will Send Sweepstakes Winners on First-Class Voyage to Swimsuit Edition Photo Shoot

MILWAUKEE, WI, 03/04/2005


WHAT: Miller Brewing Company and Sports Illustrated are teaming up to provide six lucky winners with the chance of a lifetime -- a five star trip to attend the SI Swimsuit Issue photo shoot.

The lucky winners will accompany Sports Illustrated to undetermined exotic locations to witness first-hand a photo shoot for the 2006 SI Swimsuit edition.

WHEN: Registration is open through March 31, 2005.

Consumers over the age of 21 can register to win at http://sportsillustrated.cnn.com/features/2005_swimsuit/sweepstakes

WHY: Miller and Sports Illustrated have teamed up around the famed Swimsuit Issue for the last 8 years.

For this year’s issue, Miller again connected itself with one the world’s top models, Marisa Miller. Miller Brewing’s breakthrough advertising featured a humorous 6-page Supermodel Photography Manual, showing readers how they can prepare for their very own spot at the exclusive Swimsuit Issue photo shoot next fall.

“Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers,” said Michael Hand, director brand promotions, Miller Brewing Company. “This promises to be one trip the winners will never forget -- cold Miller beer, tropical sun and the chance to see some of the world’s top models shoot the famous SI Swimsuit edition.”

No purchase necessary to enter. Sweepstakes ends March 31, 2005. Open to legal residents of the United States and Washington, DC (except residents of California), age 21 and older at time of entry. For details view Official Rules and Sweepstakes Facts. Void in California and where prohibited by law.

Contact Information

Luis Hernandez

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Dig Communications

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