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How to Barter your Business’s Products and/or Services for the Stuff You Need for the Holidays

Why are so many businesses now using barter to market their products and services? Michael Muzzin, President & CEO, ITEX Toronto, is available to discuss how barter is a great way for a business to get a wide range of holiday incentives and gifts.


Does Your Business Need Holiday Incentives and Gifts But Is Short on Cash?
ITEX Shows How to Use Barter to Trade your Business’s Products and/or Services for the Stuff You Need for the Holidays
Toronto, Ontario – Nov 15, 2012
ITEX in Toronto, ( the leading business bartering network in the Canada - makes it easy to transform extra inventory and unused services into holiday goodies for your customers and for your employees, as well as for your friends and family. The largest of the various business barter groups in the world, with over 25,000 active business users, the ITEX trade organization enables businesses to improve their overall sales by an average of 15 percent. 
Many business end up “trading” several thousands of dollars of services and products every month.  This is not MLM – this is not a get rich quick scheme. Bartering is a time proven business/marketing channel to improve overall sales volume for a small to medium size business. This is a legit business - closely regulated. Unlike some barter organizations which enable a business to directly trade their services for another in-kind service, ITEX enables a business to trade for a diverse spectrum of products and services.
Here is how it works.
A business “sells” their services and products and receives “ITEX dollars” in return. They then use the ITEX money to “buy” a wide range of products and services.  This can include promotions, restaurant gift certificates, floral arrangements, artwork and gifts, travel & trips, sports and entertainment, car repair, business supplies and services, etc. In addition to being effective for local & regional business, an ITEX member can buy and sell with anyone on the ITEX network, anywhere in North America.
“I have used my ITEX dollars to buy an incredible variety of holiday incentives for my staff as well as for my business partners,” says Michael Muzzin, President & CEO, ITEX Toronto. “I have gifted vacations, gift certificates to restaurants, massages, tickets to sporting events, appliances, gift baskets, flowers and more.”
Why use barter for your business? According to Michael, “Barter increases your market share and brings in new business you would almost never get otherwise. Barter helps to conserve your cash. Barter members go out of their way to do business with you. Barter accelerates accounts receivable and Barter protects you from business recessions.”

“From when my organization first opened an ITEX account, the value was prominent and immediate,” said Andrew Seales, VP of Seaford Pharmaceuticals (  “We started seeing new customers and increasing our sales, more than before we were members of ITEX. We started saving money on expenses, from the simple to the costly and complex. Last year we generated over $60,000 in sales with ITEX and saved thousands on renovations, advertising, employee benefits/incentives and printing brochures and sales kits.”

Many ITEX members use their ITEX money to purchase travel and vacations.

“Before ITEX, I had never stayed on a private island in Belize,” said Donna Weichel of Source Broker Inc. ( “After joining ITEX, I finally did. My company sold various product lines and with that revenue I took my husband to Belize for our anniversary. We never had been that extravagant with our vacations before, but ITEX made it possible without spending cash – and I increased my sales.”

More about ITEX

ITEX Corporation (OTC: ITEX) has helped tens of thousands of businesses generate new sales, conserve precious cash flow and increase profits. With our leading payment technology platform for processing cashless business transactions and our exclusive distribution channel, member businesses utilize our digital currency “ITEX dollars” to exchange goods and services, rather than use cash. ITEX Corporation is based in Bellevue, Washington, and has three corporate divisions. ITEX is a marketplace for B2B cashless transactions across North America with over 2000 businesses participating in the Southern California region.  Nationally, ITEX processes more than $100 million a year in Gross Merchandise Value (GMV) across thousands of member businesses and 90+ franchisees and licensees.

For more information or to set up an interview, please contact Michael Muzzin at or call 647.477.5414.
For information about ITEX in Toronto, please visit
PR Contact:
Mark Shapiro
619 249 7742


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