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Joaquín Berao expands in Japan


The Spanish brand’s exquisite designer jewellery goes on sale at Hankyu Umeda (Osaka).

The metropolitan area of Kobe-Osaka has become one of Japan’s biggest urban hubs, with more than 17 and a half million inhabitants. It is also the focus of some of the country’s main shopping routes, where major Spanish fashion brands have taken up residence.

A case in point is jeweller Joaquín Berao, who has just celebrated the 20th anniversary of its Japanese launch, where it arrived in 1989, with its first sales point in the city, in Kobe Block 30-29 Harimachi, in the district of Harimamachi Daimaru.

Joaquín Berao has become one of Spain’s top designer jewellers and his miniature works of art have gone on sale at a new PoS in Osaka. Umeda, the city’s commercial and financial district, is now home to a new retail corner in the Hankyu department store. This modern retailer has an impressive roof terrace for visitors to enjoy spring and summer outdoors on the lawn.

Born in 1945, it was in 1975 when Joaquín Berao’s jewellery and accessory collections — with their innovative shapes and unusual treatment of materials —began to acquire international acclaim. Spain, Italy and Japan – which account for 40% of its sales — are the key markets, where this highly personal designer now has seven shops of his own.


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