OWC Offers Products to Extend the Life of iPods

WOODSTOCK, IL -- March 3, 2005 -- Consumers want the biggest bang for their hard-earned bucks. But in an increasingly throwaway society, products that provide a good value are harder to come by.


So when companies like Apple Computer, producer of the popular iPod, leave consumers to choose between paying for an expensive replacement option or buying new, Other World Computing steps in. The McHenry County company offers high-capacity batteries that extend the life of First, Second, Third and Fourth Generation iPods.

Priced from $25.99 to $39.95, OWC’s NewerTech iPod Batteries cost a fraction of Apple’s replacement program and also provide 20 to 70 percent more capacity than Apple’s iPod batteries. OWC includes non-scratching tools and instructions for installing each replacement battery. For individuals who prefer more visual guidance, installation videos for the different models are available under the Tech Center tab at the company’s Web site -- www.eshop.macsales.com. A typical installation takes about 5 to 10 minutes.

OWC ships about 10,000 batteries each month. They represent the fastest growing segment of this $28 million-per-year company.

Another iPod enhancement sold by OWC is the iPod Road Trip! FM transmitter. This $14.99 device allows users to listen to their iPod tunes through a car stereo by plugging one end into their cigarette lighter, the other into their iPod and tune their radio to 87.9 or 107.7.

“Our goal is to offer customers better and more cost-effective alternatives that don’t just keep them at their best, but make them better,” said OWC President Larry O’Connor. “Our products not only save people money, but extend a product’s life with a replacement part that itself lasts longer, which is more friendly to the environment.”

The full NewerTech line can be viewed at www.macsales.com/NewerTech.

About Newer Technology Inc.

For more than 17 years, Newer Technology Inc. (NewerTech) has been recognized as the leading developer of performance upgrades for PowerBooks, desktop Macintosh computers, iMacs and MacOS compatibles. NewerTech is a division of New Concepts Development Corp., headquartered in Woodstock, Ill. Dealer inquiries are welcome by calling 815-338-8685 or by e-mailing sales@newertech.com.

About Other World Computing

Other World Computing (www.macsales.com) has provided quality hardware products and support to the Macintosh universe since 1988. The Illinois-based company operates the popular Macsales.com Web site, featuring one of the largest online catalogs of enhancement products, including OWC’s own Mercury acceleration and FireWire product lines. OWC is an Apple Certified Developer and provides extensive technical support for Macintosh users around the world. The company also owns and operates FasterMac.net, a national Internet Service Provider designed specifically for Macintosh users, as well as OWC.Net, an ISP that provides Internet access, design and hosting solutions in the greater Chicago area. Other World Computing ranks as the largest technology services employer in McHenry County, according to the McHenry County Business Journal.

Contact Information

Jen Schaumburg

Media Contact

Other World Computing

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