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Face-to-Face Business Coaching Reveals Formula for Business Success to Victorian Business Owners


VICTORIA, Australia October, 2012 – The global financial crisis and the economic storm that followed has affected almost every industry and economy, causing a stir in both large and small enterprises worldwide. Businesses experienced an assortment of financial, marketing and global challenges that have led the more tenacious firms to seek financial advice and business coaching advice from experts in their industry.

While many businesses were failing and falling fast, some business leaders decided to step up and share their experience, knowledge, skills and proven techniques with struggling business owners and managers. A plethora of books, business development workshops, coaching manuals, online coaching, and other services have sprouted, with one common promise – to help businesses survive in their industry after the storm.

Gerald Richards, Principal and Owner of business coaching company 3x5x7, had a different take on the best way to mentor business owners through all sorts of common and unique business problems. Unlike the books and manuals with general advice from so-called business experts, 3x5x7 had a proven business success formula on how to rise above the competition and empower business leaders to effectively handle business issues with ease and confidence.

The formula outlines that the three key elements of business are Marketing, Operations and Finance; the only five ways to increase sales are through leads, conversions, average sale, frequency and price; and the seven ways to improve profit and cash flow are through Revenue, Cost of Sales, Overheads, Accounts Payable, Accounts Receivable, Stock or Work in Progress, and Price. This is 3x5x7’s formula for business success, everything they do is based on this formula and even the company name represents the formula they advocate and stand by.

In a world where no one seems to have the time for anyone else, a world full of emails and online courses, 3x5x7 Principal Gerald actually teaches the proven formula for business success to his business coaching clients via  face-to-face business coaching – not some remote access methodology. Face-to-face, 3x5x7’s clients learn tips to become leaders in their industry in areas such as sales, marketing, profit, leadership and more.

3x5x7 aims to provide business establishments and business owners with an edge over their competition by helping them to discover their niche and then multiply business profits and generate wealth using the business success formula in that niche. Discover how 3x5x7 helps business owners achieve that competitive advantage at


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