Beyond Mayhem: Zombies, Ninjas and Monkeys in Allstate’s Online Game Draw Attention to Life Insurance Needs

NORTHBROOK, Ill. - You’re strolling through the city, minding your own business, when suddenly monkeys drop plants on you…flying ninjas attack…and hordes of zombies block your path to safety.

These are just a few examples of the mayhem you’ll face in Allstate’s “Life’s Unpredictable” online game, which uses play to help people consider their life insurance needs.

“Many people who need life insurance don’t purchase it because they think it’s complicated or expensive, or they simply don’t want to think about death,” said Don Civgin, president and chief executive officer of Allstate Financial. “In a brainstorming session, Allstate employees suggested that we develop this game as a fun way to help people think about a serious subject. We also remind players that Allstate can help get you through those unexpected moments not only in a game, but in life.”

The “Life’s Unpredictable” online game takes your character through a series of levels. The object of the game is to progress as quickly as possible, dodging obstacles such as monkeys, ninjas and zombies to stay healthy and preserve “life points.” You also win by collecting tokens or “game points” associated with real-life information, such as various reasons for purchasing life insurance. You’ll read thought-provoking facts between each level, including: “In a recent survey, 40 percent of households with children under 18 say they would have immediate trouble meeting everyday expenses if the primary wage earner died.” And of course, the game’s friendly neighborhood Allstate agent provides you with tools to help you achieve the next level - and is only a mouse-click away for information or a life insurance quote.

To play the game: www.lifesunpredictable.com. For consumer information about life insurance, visit http://www.myallstatefinancial.com/tools-and-resources.aspx. For recent poll data about Americans’ financial well-being and preparedness in areas such as life insurance, visit the Allstate Life Tracks Poll news release.

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com and 1-800 Allstate®, and are widely known through the slogan “You’re In Good Hands With Allstate®.” As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.



Note to editors: Game screen shots may be obtained at www.lifesunpredictable.com.