Sorella Jewelry Studio Announces Launch of New Online Shop

New Design Provides Fresh Look and New Features

WEBWIRE – Tuesday, October 9, 2012

The personalized fine jewelry designers at Sorella Jewelry Studio, today announced the launch of a completely new version of their web shop, SorellaJewelry.com.

Sorella, which has been selling fine jewelry online since 2007, felt it was the right time to freshen the shop’s design while also incorporating new features that improve the shopping experience.

“We’ve learned so much since our early days about what our customers want and need,” said Lynn Stefani, co-founder of Sorella Jewelry Studio. “We were excited to put all of that hard-learned knowledge into a new site that creates a great user experience.”

New features include:

Presenting real photos of products - no touch ups, no computer generated images. This approach bucks the trend of most of the fine jewelry world where actual photos are rarely used, and where there can be a significant discrepancy between what appears on the website and what arrives at your door.
Mouse-over magnification on product photos that allows Sorella customers to get up-close and personal with the jewelry.
A large, high-resolution photo gallery of finished pieces that provides a true sense of the quality and scope of the personalized creations.
A flattened site structure that makes the many options offered (lettering styles, gems, decorative spacers, personalization, etc.) immediately viewable rather than requiring customers to sort through many products to see all of the options available.

“We’ve always been keenly aware that buying fine jewelry online requires a leap of faith from our customers,” stated Lynn Stefani. “That knowledge has driven our commitment to providing customers with what they need to make an informed decision - accurate images, extensive product information, and responsive and friendly customer support.”

About Sorella Jewelry Studio

Sorella Jewelry is an artisan-quality, Michigan-based studio created by partners and sisters, Lynn and Beth Stefani. Sorella creates original, made-to-order, personalized fine jewelry including rings, pendants, bracelets, charms and key rings customized with names, messages, Chinese symbols, Roman numerals, and more. Each custom piece can be created in a wide range of precious metals including sterling silver, 10k, 14k, and 18k yellow, white and rose gold, palladium, and platinum. All jewelry is available worldwide at http://www.SorellaJewelry.com.