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In Vitro Diagnostic Market is Asia Gets a New Player: Diametra is Now Repretented by Mediterranea

Mediterranea Pre Ltd, an In Vitro Diagnostic distribution company in Singapore, is now an exclusive representative of an Italian IVD company Diametra in South-East Asia.


SINGPORE, 4 October 2012. The In Vitro Diagnostic (IVD) Market in Asia has growing demand for small, easy-to-use and easy-to-maintain systems for near-patient sites and small clinical labs. The invention of new, cost-effective In Vitro Diagnostic technologies play a crucial role in the high-growth areas of infectious and tropical diseases, and cancer and cardiovascular conditions.

For many European and North-American In Vitro Diagnostic manufacturing companies, reaching the fast-growing markets in Asia is a challenge due to cultural and language barriers and lack of reliable local distribution networks.

Mediterranea Pte Ltd in Singapore is an IVD distribution company that represents, markets and wholesales In Vitro Diagnostic equipment in Asian countries such as Singapore, Malaysia, Indonesia, Vietnam, and Cambodia. In addition to the marketing and distribution services, Mediterranea provides IVD suppliers’ and manufacturers’ product registration facilitation in the above mentioned Asian countries.  Mediterranea Pte Ltd focuses on constantly building long-term relationships with IVD manufacturers, suppliers and local distributors and providing laboratories and hospitals efficiency advances leading to cost savings in IVD testing.

The latest member in Mediterranea’s fast-growing global In Vitro Diagnostic network is an Italian IVD company Diametra. Founded in 1996, Diametra is a leading provider of innovative immunodiagnostic reagents and test kits to clinical laboratory marketplace. The company manufactures a broad range of In Vitro Diagnostic steroid test and autoimmune test kits used in the clinical laboratories to detect autoimmune and endocrine disorders, monitor and control diabetes, and diagnose cancers.

Mr Ferdinando Giuliani, CEO of Diametra, says about the new partnership with Mediterranea: “Diametra s.r.l., one of the fastest growing IVD European companies  based in Italy, is delighted to start a business cooperation with Mediterranea. We believe that, the well proven quality of products and services offered by Diametra, combined with the professional marketing and sales organization provided by Mediterranea, will make a successful alliance, beneficial for both the companies and the final users.”
“Today, there is pressure for more rapid turnaround time and efficient patient management in the hospitals. This provides an incentive for diagnostics companies to develop rapid and reliable point-of-care testing In Vitro Diagnostic technologies. We find that Diametra is one of the best in the marketplace fulfilling this need, and we are excited to bring Diametra’s new generation of rapid and reliable immunodiagnostic reagents and test kits to the clinical laboratory marketplace in South-East Asia,” Mr Livio Gravina Orsini, CEO of Mediterranea expresses.  

For more information about the In Vitro Diagnostic distribution services in Asia provided by Mediterranea Pte Ltd, visit the website at or in Singapore; call +65-6752 8967
About Mediterranea Pte Ltd:
Mediterranea Pte Ltd., is one of the leading In Vitro Diagnostic equipment distributors in South-East Asia. Mediterranea represents cutting-edge IVD products from European and North-American manufacturers and suppliers to the In Vitro Markets in Asian countries, such as Indonesia, Malaysia, Vietnam and Cambodia.  Mediterranea focuses on innovative In Vitro Diagnostic technologies that are low-cost, safe, and require minimum amount of technical expertise to produce reliable and standardized results.  Located in Singapore, Mediterranea Pte Ltd is at the centre of regional Asian IVD markets.


 In Vitro Diagnostic

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