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Howard Products Launches New Naturals Product Line


WEBWIRE –

Innovative New Furniture Care Collection Uses Latest Advancements in Natural, Vegetable-Derived Ingredients in Combination with Aromatic Essential Oils

PASO ROBLES, CA, March 2, 2005 -- Howard Products, Inc., a leading manufacturer of antique and furniture care products, today announced the introduction of its new Howard Naturals line of products to its distribution network of over 7,000 antique dealers. The company will continue the release to its other market channels through the first quarter of 2005.

Howard Naturals Furniture Care Collection is the first in an innovative new series of cleaning product collections that blend the latest technologies in natural, vegetable-derived ingredients with refreshing aromatic essential oils. This first release includes a Wood Cleaner & Polish, a Wood Preserver and an Upholstery Cleaner.

“We set out to create a line of top quality chemical-free products that use the beneficial properties of essential oils, and in the process we discovered that there are some amazing new technologies in natural, vegetable-derived ingredients,” said Kevin Howard, president of Howard Products, Inc. “By combining these innovative organic building blocks with our specialized essential oils, we came up with a refreshing, healthier way to clean, and in the process of changing our scents of clean, we discovered a new sense of clean.”

The Howard Naturals Furniture Care Collection products are available in three fragrances: “Calming” Lavender-Bergamot, “Invigorating” Sandalwood-Tangerine and “Uplifting” Vanilla-Patchouli. Mr. Howard added, “With our natural, essential oil blends you can create a personalized, aromatic atmosphere in your daily tasks - and truly redefine your scents of clean.”

An industry leader and innovator for over 35 years, Howard Products is best known for creating the original Orange Oil furniture polish and other unique products like Restor-A-Finish and Feed-N-Wax that are available nationally at fine antique and hardware stores. For more information or to locate a dealer near you, visit the company’s website at www.howardnaturals.com or www.howardproducts.com, or call 800-266-9545.

-- See the Howard Naturals Furniture Care Collection at Natural Products Expo West - Booth #2980 - in Anaheim, CA, March 17-20

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