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Tips to Increase Credibility for Effective Online Marketing Using Quantum Leap Formula


SYDNEY, Australia September, 2012 –The growth of online advertising and Internet marketing was heralded as the white knight for small businesses – the arena in which the playing field would be level for businesses large and small – but that hasn’t been the case for all. Unfortunately, for smaller organisations who don’t have the skills to undertake an effective online marketing campaign or the resources to learn about the world wide web, the Internet can seem to have multiplied the success of large organisations and left the little guys trailing behind.

“There is an overload of information on the Internet and much of that content is produced by people claiming to be experts but who really have no credibility,” says Cydney O’Sullivan, online marketing expert. “Internet users are searching for effective online marketing strategies that cut through the mixed messages and to find someone who actually knows what they’re talking about. On the other side of the coin, business owners and entrepreneurs are working really hard to be credible, to cut through the noise and actually reach their intended market.”

“The business owners I have spoken to lately are sick and tired of ‘experts’ saying one thing about online marketing and doing another when it comes to marketing their own businesses in the online space.  Confused, the poor business owner then tries to market their business online and when it doesn’t work - they’re frustrated,” says Cydney.

Cydney urges all business owners and entrepreneurs aspiring to be digital marketing superstars to establish their OWN credibility and then share their credentials with everyone in the online world, and leverage that credibility to increase sales. “Part of the Quantum Leap Formula is that we recognise many small business owners generally don’t know how to design effective online marketing, so our experienced team take care of all that, once we have a clear strategic marketing plan,” says Cydney.

As the author of ‘Social Marketing Superstars, Social Media Mystery to Mastery in 30 Days’, Cydney O’Sullivan is a walking-talking example of how publishing a book as an expert in a certain field can lead to increased credibility and exponential media and business opportunities.

Producing a book might seem as difficult as conquering the digital marketing landscape but with Quantum Leap Formula, an organisation that teaches business owners and industry experts write a well-planned business book, the foolproof steps to credibility are much easier to take. The formula, which enables business owners to take a quantum leap towards success, operates on the principle that it’s better to let the proven experts strategise the marketing plan while the author focuses on preparing the book and reaping the benefits. The book should be a reflection of the core strengths of the business, and the real benefit comes from the increased credibility and exposure from the book as part of a marketing strategy.

Quantum Leap Formula is hosting online training webinars to educate business owners and entrepreneurs in Australia over the next few months while they are touring the US. To download a report on the 7 steps on how to stand out from the competition, visit today.


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