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Breast Experts Utilize Google+ Hangouts’ Live Video to Teach Breast Self-Exams


Jay K. Harness, MD, FACS, medical director for Breast Cancer Answers and past president of the American Society of Breast Cancer Surgeons, will be joining forces with the National Consortium of Breast Centers ( and The Breast Cancer Site to teach proper breast self-exam techniques.

“It’s really exciting to be leveraging Google+ Hangouts’ broadcast technology to teach women and men around the world how to perform their own breast self-exams,” said Dr. Harness. “This is how you magnify awareness about breast cancer and empower patients to be their own best advocate.”

This live video event is hosted by Breast Cancer Answers, a social media show that allows breast cancer patients to access accurate breast health information online. 

“I’m honored to be a part of this groundbreaking breast cancer awareness campaign, using Google+ Hangouts On Air to teach people through video how to perform their own breast self-exam and how to detect breast cancer warning signs,” said Todd Hartley, CEO of WireBuzz, the digital marketing agency driving this campaign.

The live tutorial will take place in a Google+ Hangout on Sept. 30 from 4 p.m. to 5 p.m. PDT / 7 p.m. to 8 p.m. EDT. To join the event, visit There will be no nudity.

Breast Cancer Answers, the first-ever social media show for breast cancer patients, enables patients across the dominant eight social networks to suggest the show’s next interview topic with medical experts.  Over the last nine months, 515 episodes have been created and the show has received 5.2 million video views.  Topic suggestions for future interviews can also be submitted at

The National Consortium of Breast Centers is the premier interdisciplinary organization committed to the development, maintenance, advancement and improvement of the highest quality patient-focused breast centers by supporting education, certification and interdisciplinary communication among those we serve. Interdisciplinary collaboration is promoted through networking opportunities among the Breast Center community.

ABOUT THE BREAST CANCER SITE                                                                         
The Breast Cancer Site was founded to help fund free mammograms for women in need — women for whom early detection would not otherwise be possible. Since its launch in October 2000, the site has established itself as a leader in online activism and in the fight to prevent breast cancer deaths.

WireBuzz is a digital marketing agency specializing in fast turnaround custom video, SEO and social media engagement for highly targeted customer or patient lead generation. For businesses interested in growing their marketable database and converting highly qualified leads into customers or patients, WireBuzz is pioneering “Social Media Shows,” designed to expand engagement across the social networks. Click here to learn more about Social Media Shows.

Breast Cancer Answers is sponsored by Genomic Health, a molecular diagnostics company focused on analyzing the underlying biology of cancer, allowing physicians and patients to make individualized treatment decisions. Their lead product, the Oncotype DX Breast Cancer Assay, has been shown to predict the likelihood of chemotherapy benefit as well as recurrence in early-stage breast cancer to help optimize treatment options.

Arielle Cottrell


 breast cancer
 Breast Cancer Answers
 breasts self exams

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