Weekends are now free for Pay As You Talk customers

On 1 July, Vodafone UK will launch a new tariff giving Pay As You Talk customers exceptional value, with unlimited free calls and texts all weekend.

Pay As You Talk customers who spend GBP5.00 during the week will get free calls to any UK network and texts all weekend, while those who just spend £2.50 will receive free texts for the whole weekend. And as an added bonus for Vodafone customers, the weekend will start at 7:30 on Friday night.

Reaction to the offer has been extremely positive. Customers have indicated that ’Free Weekends’ now ranks top of all pre-pay offers as it is easy-to-understand, provides a great deal on both calls and texts, and can be combined with other offers such as Stop the Clock.

Tim Yates, Director of Vodafone’s Consumer Business Unit, says "With Free Weekends we are re-addressing the balance for Pay As You Talk customers and showing Vodafone’s passion to give customers good value.

“It also sees Vodafone become the first mobile network to reward its customers on a weekly rather than a monthly basis which fits with the profile of Pay As You Talk customers, who traditionally tend to budget week-by-week. Too often promotions offered don’t reflect how people actually use their phones, but Vodafone has taken this into account when designing this offer.”

Free Weekends follows other recent value initiatives for Vodafone customers including Vodafone Stop The Clock where customers pay for just three minutes but can talk for up to an hour.

More information can be found by visiting www.vodafone.co.uk.

Notes to Editors:
Free Weekends is available on all Smartplus and Smartstep Pay As You Talk price plans. New or existing Vodafone customers must opt-in for free to receive this offer. To qualify for Free Weekend texts you must spend £2.50 of your account credit during the week and to qualify for Free Weekend calls and texts you must spend £5.00 of your account credit during the week. Spend includes making calls, texts, browsing & downloads.

Customers will receive a text message when they have reached the £2.50 or £5 limit to indicate that they will get free calls & texts at the weekend. They can also check their balance via their mobile or on the web.

* Qualification period (00:00 Mon – 19:30 Fri)
* Weekend (19.30 Fri - 00.00 Mon)

Free Weekends is for life. Calls can be to any UK network or landline. Free Weekends can be combined with other Pay as You Talk offers including Stop the Clock, Vodafone Passport and promotions including 10% off top-ups.

About Vodafone UK
Vodafone UK has 16.3 million customers and is part of the world’s largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 18 countries and offers great roaming value with Vodafone Passport. For more information, please visit www.vodafone.co.uk.

Contact Information

Hannah Moselhi

Media Enquiries

Vodafone UK

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