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Business Consulting Company Takes on ‘Profit Coach’ Role to Build Confidence in Business Owners to Increase Revenues


VICTORIA, Australia August, 2012 – Gerald Richards, Owner and Principal of business consulting company 3x5x7, believes that business is simple - it’s just not easy. In order for a business to grow, sales to existing customers must increase or ways must be sought for increasing the client base. Maintaining or increasing sales is a key component in growth and something every Australian business owner strives for but it isn’t always easy. Gerald shares his unique 3x5x7 formula, developed over two decades of experience in finance, sales and management, to increase revenue and improve business profits.

Gerald explains that the formula represents 3 critical business elements, 5 methods to increase sales and 7 ways to improve profit and cash flow. The x is the multiplying effect of having these factors closely aligned for business success and wealth creation. Gerald maintains that applying this formula is guaranteed to increase profits in small to medium businesses, and certainly in his business consulting company Gerald guarantees that if he can’t increase a client’s margin equal to his fee then he will refund the difference.

According to Gerald, the three strategies of the business are:
• Marketing
• Operations
• Finance

The only five ways to increase sales are:
• Leads
• Conversion
• Average sale
• Frequency
• Price

The only seven ways to improve profit and cash flow are:
• Revenue
• Cost of sales
• Overheads
• Accounts payable
• Accounts receivable
• Stock/work in progress
• Price.

Gerald has tried and tested the 3x5x7 formula and boasts a range of satisfied clients from small local businesses to large international corporations.

The 3x5x7 formula, implemented by the 3x5x7 organisation, helps individuals in any organisation develop their business skills through coaching and training in areas such as revenue generation and staff motivation. To find out more about multiplying business profits visit


 Increasing client base
 Business consulting
 Improving business profit
 Increasing revenue
 Business coaching

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