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The limited edition London 2012 Mini Cooper is available at Elms Direct

The limited edition London 2012 Mini Cooper is available at Elms Direct


Elms Direct are offering a limited run of 2012 Mini Cooper models at their dealerships in Bedford, Bishops Stortford, and Cambridge. Each special edition car is provided with finance options and a comprehensive warranty from the dealer.
Mini has produced just 2,012 limited edition models to commemorate the London 2012 Olympic and Paralympic Games, and to celebrate their partnership with the quadrennial event. The range includes the Cooper D, S, and SD hatchbacks. The design of each vehicle has been customised with the Union Jack colours, visible in the piping and stitching, and each model is available with red, white or blue paintwork across the body with flag patterned stripes. The cabin is additionally decorated with the official Games logo and a motif of the London skyline etched into the trim. Every car has been clearly marked with its production number.
Whilst displaying a customised and colourful interior, the special Mini 2012 retains the efficient performance and appeal of the Cooper model, providing the same low level of carbon emissions and a favourable MPG. The refreshed dashboard and control panels include the driving assistances and technologies that are included as standard in the base Mini Cooper. The special edition cars are a must-have for motoring enthusiasts and Olympic fans alike.
A representative of the Elms Direct group said “Once this patriotic 2012 Mini model is gone, it’s gone – which is why we urge all of our local customers to act fast to avoid disappointment. Contact us today to find out more about the limited edition Mini Cooper for 2012, and keep on cheering for Team GB! ”
Elms Direct is a supplier of new and approved used Mini models, acting as the authorised representative of the British manufacturer in the East of England. To find out more about the 2012 Mini, or to see the dealer’s other offers on new Mini vehicles, visit their deals page at for further information.
Notes to Editors
Information on the limited edition models available has been sourced from the official Mini website. Elms Direct previously had a special offer available for the Mini 2012 models, this ended on the 31st of July but is still visible on their website at and


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