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Strategic Business Planning to Increase Profit Involves Building Customer Base


VICTORIA, Australia August, 2012 – Business experts agree that entrepreneurs must take care of existing customers to create a strong client base, which is vital in growing and strengthening the business. Satisfied customers lead to more clients through the most powerful tool of traditional marketing – word-of-mouth – and this type of marketing alone can increase profits.
Business expert Gerald Richards explains that meeting customer needs in every business transaction sends a signal to existing and prospective customers that the company wants to grow with them. Creating an atmosphere that values client relationships increases the client base and is highly likely to increase profits for any organisation.
While there is a common myth that only large corporations can sustain best practices in customer service because they have the financial capacity and well trained staff to implement those practices, Mr Richards says that small business owners can also create innovative ways to retain existing customers and use their size to an advantage in the battle against the ‘big gun’ companies.
As a successful business coach and Principal of 3x5x7, Gerald Richards works with entrepreneurs looking for a competitive edge and those committed to retaining a valuable and profitable customer base. 3x5x7 works specifically with small to medium enterprises to increase sales, improve profit, direct the management of cash flow, generate wealth, motivate staff and of course – generate return business from happy customers.
Mr Richards says, “Like any plan, strategic business planning must involve some parameters and measures. A business coach can mentor and offer expertise to guide SMEs in achieving their business goals and accelerate the process. But, one cannot make them successful without their own drive and commitment to succeed.”
When considering working with a business coach, Mr Richards recommends small to medium enterprises first consider what they are truly hoping to get out of the process. Is it to sell more to existing customers and retain them as clients during the process? Is it to increase the customer base? Is it to add an additional product or service to the marketing mix?
“Small to medium enterprises and the business coach should meet halfway to succeed in both their endeavours,” says Mr Richards. “The small to medium organisation to improve profit and the business coach to help achieve it.”
Mr Richards’ unique blend of finance, administration, coaching, mentoring, sales, marketing, and management skills allow him to empower his business clients with the analytical, theoretical, and practical experience necessary to ensure profitable and lasting results. To find out more about how 3x5x7 can assist in building a profitable customer base please visit


 Strategic business plan
 Increasing customer base
 Building customer base
 Increasing profit coach
 Profitable customer base

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