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Using Customised Bags & Boxes Gives the Right Impression to Customers


NEW SOUTH WALES, Australia August, 2012 – In today’s highly competitive marketing world, entrepreneurs need to be innovative when advertising their businesses or products to build a strong presence within their target market. Company logos and slogans are advertised in almost all types of media including customised bags or customised boxes for their product packaging. Innovative promotion no longer applies only to GETTING customers to buy products and services - but also to HOW the product is packaged post-purchase.
In the current downturn economy, providing the right impression to a target market at EVERY step of the buying process is more important than ever and doing that through as many channels as possible is the best way to ensure branding that is consistent, clear and memorable.
Clara Cassidy, Founder and Marketing Manager of Custom Printed Bags & Boxes says that it is important to ensure the packaging meets the overall branding strategy for the product. “The last thing you want to do is to look expensive by creating a logo or branding that evokes luxury when you’re trying to attract bargain hunters, or brand the product as a premium and sell it for a premium when the packaging is cheap and about to fall apart!
“Combining the right packaging with the right product should be a key part of strategy and planning to build the overall brand experience for customers. For example, a luxurious sleepwear company should have beautiful custom-designed boxes shaped to fit the various products, and wrapped in tissue paper before placed in the box,” says Clara.
While Clara, a marketing professional with years of experience in branding, promotions, events and strategic marketing management, is a strong advocate for branded packaging she understands many small businesses can be left behind when minimum order quantities range in the thousands. Clara’s organisation Custom Printed Bags & Boxes solves that problem by offering FULLY CUSTOMISABLE bags and boxes, in most cases with a minimum of only 100 products.
And please don’t ask Clara what colour or shape or size the bags and boxes come in – when she says fully customisable, she means it. While branded bags and boxes are fantastic for marketing purposes, the flexibility of the printing means that Clara has seen her services used for unique wedding thank you gifts, heavy event and conference bags, and even to package specialty hats for racing carnivals!
To view some creative ideas for customised bags and boxes please visit


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 Branded packaging
 Packaging with logos
 Branded bags and boxes
 Printed bags and boxes

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