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Business Mobile Apps: Cost-Effective Marketing Tools for Small Businesses


VICTORIA, Australia August, 2012 – Telco research company Telsyte predicts the number of smart phone users in Australia this year will reach 12.2 million, up from 8.8 million, reports the Herald Sun*. Smart phones have revolutionised the way Australian entrepreneurs are doing business and marketing their products or services to their customers and is causing tight competition among all businesses – small and corporate.
When it comes to marketing products and services, it’s clear large corporations have an advantage over small businesses because they have access to more financial and staffing resources. However, business apps for smart phones have started to fill this gap and give small business owners a way to fight back against the ‘big gun’ companies and remain competitive in a downturn economy.
If smart phones revolutionised mobile communication, mobile apps for business have revolutionised the way entrepreneurs market their products and services to their target markets. With the advancement in communication technology, SMEs need to stay connected to their customers in order to build a strong presence in their business niche, and mobile business apps allow small businesses to be nimble and responsive to their customers – something larger organisations often fail at doing.
Mobile apps for business have given small and medium businesses the most cost-effective form of staying in touch with customers, even when they’re not thinking about the organisation. Yvette Buhagiar, Founder and Managing Director of mobile app development company App Budgie, says mobile apps for smart phones enable business owners to place their business directly in their customer’s back pocket.
App Budgie’s mobile apps are not only innovative and cost-effective, they are also created with the following business goals in mind:

  • Boost customer loyalty;
  • Build brand buzz;
  • Grow subscriber lists;
  • Increase web and foot traffic;
  • Close sales faster; and
  • Generate more repeat revenue in less time.

App Budgie believes that intelligent and proactive business owners  who understand the power and importance of mobile marketing to their bottom line should not be deterred by financial, time or knowledge limitations. At App Budgie, business owners don’t have to pay thousands of dollars for the development, programming, and hosting costs associated with a mobile app. Instead, entrepreneurs can create their own customised mobile app for their business without any programming knowledge, and at a lesser cost than expected.
In just a few days, business owners all over Australia who work with App Budgie can join the marketing trend and have their own smart phone app up and running on the iPhones, iPads, and Android devices of their existing and potential customers. App Budgie is offering Australian business owners the opportunity to trial their own mobile app at so they can see for themselves the power of smart phone marketing.
* Source:


 Business mobile apps
 Mobile apps for business
 Mobile app development
 Mobile app design
 Mobile app marketing

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