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TopLine Strategies Adds Marketing Consulting Talent with Hoffman

Leading Arizona IT Services firm appoints Bill Hoffman to strategic client advisory team.


Scottsdale, AZ - TopLine Strategies, a national provider of integration, application development and staff augmentation services for CRM, Interactive Marketing, BI/Analytics and SOA technologies announced today Bill Hoffman’s new role of Interactive Marketing Consultant. In his new position, Hoffman will work with specific TopLine Strategies strategic clients to provide consulting service relative to CRM, Revenue Performance Management and large-scale inside sales team optimization. Bill will continue to provide this same advice and direction to TopLine Strategies’ executives relative to TopLine’s internal CRM and inside sales team.

“I am pleased to announce Bill’s strategic client consulting role at TopLine Strategies. His ability to bring meaningful sales and marketing technology advisory services to our key clients is second to none. Bill’s consulting services are in high demand by our clients, and a line has already formed.” stated TopLine Strategies CEO Tim Fargo. “We finally just had to acknowledge the high-level of client demand, and get organized around those who sought after his advisory expertise. His services have been spoken for as far into the future as I can forecast.”

Hoffman brings twenty years of business experience to his new role. Most recently Hoffman worked with Microsoft in Redmond, Washington, focused on Microsoft’s ERP and CRM solutions. Prior to his time at Microsoft, Bill spent the better part of 11 years working for Best / Sage Software. There he spearheaded the Sage cloud solution strategy, SageCRM, to the eventual position of their pre-eminent CRM offering. Bill is a long-term resident of Arizona.

Bill Hoffman stated, ““I am very excited about my new opportunity. Everyone who knows me understands my passion is sales, marketing and cross departmental process service delivery to strategic clients. TopLine Strategies has long been a leader in highly effective delivery of CRM, Interactive Marketing, BI/Analytics and the related technologies. This opportunity essentially recognizes my passion for marketing and sales-related advisory services and inside sales team process consulting"

About TopLine Strategies
TopLine Strategies ( delivers to our corporate clientele the complete integration, development, and staff augmentation services for CRM, BI/Analytics, and Service Oriented Architecture (SOA) technologies. TopLine Strategies’ project management is designed to achieve 100% user adoption of the technologies we implement, and deliver measurable returns on investment for our clients. Reach Topline Strategies anytime on Twitter or Facebook

TopLine Strategies is a subsidiary of AncAla Equity Partners (AEP). Since 1989, AEP has provided capital, management and business resources to professional service companies. AEP invests in companies that deliver innovative solutions and provide their clients with measurable business results.


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